We have no lapscorchers in our organisation - Intel executive
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Microsoft and Citrix forced out as VMworld sponsors
MICROSOFT AND CITRIX aren't sponsoring the VMworld virtualisation conference after a flaming handbags at dawn fight with rival VMware.
Although the show is dominated by VMware it is seen as one of the biggest virtualisation software shows in the IT industry. The Vole and its pal Citrix have stumped up cash to help run it and nearly 200 companies will be there.
However now the two claim that VMware is unfairly limiting competition at the show, an accusation that VMware has denied with a shrug.
The Vole claims new restrictions on vendors will prevent it from demonstrating its System Center Virtual Machine Manager 2008 R2 at VMworld, and Citrix claims VMware ordered it to reschedule a Citrix Technology Professionals summit meeting so it doesn't overlap with VMworld.
Citrix wrote in a statement that VMworld has become a proprietary event run by one vendor. It has the right to change the rules in any way it wishes. "Citrix respects that and will fully comply with the terms of our show contract with them. When it comes down to it, if customers want a more open event, they will have to give that feedback directly to VMware or vote with their feet by attending other shows that don't restrict competitors."
Competition between the three companies has been hotting up and Microsoft and Citrix have been jumping into bed together.
The row has been brewing since May when VMware modified its sponsor and exhibitor agreement to say that products exhibited at VMworld must be "complementary to VMware products and technologies." It added that "competing vendors [will be] allowed to exhibit, including exhibiting competing products." Lucky them.
However that was not the message that Microsoft got. It was allowed a booth but was not allowed to show off products that challenged VMware kit.
Writing in his bog, the Vole's Patrick O'Rourke said, "In short, it's their show, it's not an industry show, and they set the rules."
It seems that VMware wants to avoid a situation like that which happened last year. The Vole handed out fake casino chips directing attendees to a Web site titled "VMware Costs Way Too Much."
Citrix technologist Rich Crusco wrote in his bog that VMworld exhibitors were forbidden to promote any competing event within 50 miles of VMworld in the days leading up to and after the conference.
Citrix was unable to organise a meeting at a hotel near the Moscone Center, where VMworld is being held, because VMware banned the hotel from renting facilities to VMware competitors.
It looks like a win for VMware, at least for this year. Most of the 200 exhibitors will have bought their tickets and rented their hotels. They will end up going to a conference that will make VMware appear like he only virtualisation show in town.
However next year it is hard to see who will be bothered to turn up. The whole point of these sorts of events is to see lots of different technologies and make up your mind. If only one vendor is allowed to show up you might as well stay at home and make its salespeople come to you. µ
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I think we are seeing a single product company (VMware) start the slide towards obscurity that all single product companies eventually seem to take. By tightening up on the show, which will certainly exclude many other vendors next time, they are backing themselves into a niche.
Thanks to Citrix and to a large extent Microsoft (though I think their motivations are different) Virtualization is now completely free. The sooner VMware change their business model and stop trying to charge huge sums for their product the better.
Every year the CPU guys add more features from the hypervisor into their silicon, every year OS vendors learn to co-operate a little more with hardware that may be running more than one OS, every year free virtualization software adds more enterprise features.
Get with the program VMware , or become irrelevant.
AG
My heart bleeds for Microsoft and Citrix. So they received a bit of their own medicine?
Hah, Serves them right.
It's very bad form to change the rules right before the event and to ban competitors etc from renting private space nearby.
But it's all been done before. I think it shows that VMWare feels threatened though.
Lol @ M$ claiming they are being unfairly treated on one hand, yet are quite willing to steal IP and try to get away with it on the other (M$ Word)
Virtualization mapping last only so long, VMmicro works well on good system, however, there are cases that CITRIX will handle MOST Severe problems. CITRIX dosn't judge data content, just working of hardware & software. CITRIX Is from london & off shoot of origins of Many including x86, Orthodox Synagague of London. Being Orthodox has deeper roots, Bartons' are Orthodox & English. Its only way to really develope this stuff, as starting point.
CITIRX can develope public software when theres need, like xp SP2 from one corrupted blown & worthless system, being reinstalled 5 or more times day over year, Not users fault, corrupted system & BAD software gotten to point of needing vast improvement & that unit being examined base to develope from.
CRITRIX is there At Moscone, Its Orthodox thangie,, just don't want crummy criminals & other lose headed enthusiast to waste their precious time. VMmicro will keep it up till entire mainboard array & O/S are Finalize, then quit.
CITIRX if given chance at Borrowed lawfully government computer with valerie phflames id & plenty of BAD Illegal DATA will take week or so to confront prepetrators & soon, valerie seeking orthodox divorce.
Many Government computer use CITRIX just because best, not for much reason, yet that trash item reports right back in To CITIRX, you: new possesser, gives CITRIX permission to examine entire system & Poor Ole Phflameie. Data beats "iForgot" by 1000%+.
its' 6 8 12 World.
DRASHEK
"So you want to love those
conferences to death. i’ve killed at least two Mac conferences. First there was the Mac
App Developers Conference. I was on the Board of Directors of the Mac App
Developers Association long ago, and after I left I worked to try to turn it into a cross-
platform developers conference, and I did. I managed to make iL.their last conference
was very cross-platfonn, both Windows and Macintosh, which of course turned off their
Macintosh audience; half of the conference was irrelevant to them. They didn’t care
about Windows. They were a bunch of Mac guys. Which diluted the value of the
conference. And they didn’t know how to advertise the Windows guys when the
Windows guys showedup. So they lost money that year and the group folded. Oh, well.
One less channel of communication that Apple canuse to reach its developers."
plex_2456.pdf, from the Comes v Microsoft trial