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Nvidia gets bad news on Ion delays

Windows 7 pushes takeup out of reach
Wednesday, 26 August 2009, 11:03

THE ONLY MAKERS of netbooks that use Nvidia's GeForce 9400M core-logic Ion chips have decided to put the brakes on the project.

Lenovo and Samsung have decided to delay releasing products that are based on Intel's Atom CPU and Nvidia's Ion GPU until late October.

The reason given was that the pair do not think it is worth releasing their new netbooks until the Vole lets them bung Windows 7 into the mini-lappies.

According to the companies, they want to enable a better user experience with Microsoft's new operating system.

While a few weeks makes no odds, the fact that Lenovo and Samsung only want their IdeaPad S12 and N510 netbooks to run Windows 7 is bad news for Nvidia.

Windows 7 will jack up the prices of the S12 and N510 and mean that Nvidia's chips will be in products in a higher price band than other netbooks.

It gets worse. The Vole has made it clear that it does not want netbook makers to use entry-level Windows 7 on machines with screens bigger than 10.1 inches. Since Lenovo's IdeaPad S12 and Samsung's N510 will have 12.1" and 11" displays, respectively, then Lenovo and Samsung will have to install the more expensive Windows 7 Home version.

Lenovo's little box was set to be a more expensive netbook anyway and would cost about $599, but with a more expensive operating system that price is likely to get higher.

This will tend to limit the acceptance of Nvidia's Ion graphics chips even further. µ

 

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Comments
Sounds Familiar

Maybe they were given "Special" discounts to detail the ion lappies?

posted by : SImon, 26 August 2009 Complain about this comment
I don't get these manufacturers

All of these "limits" are being placed by Microsoft, not Intel. Why doesn't someone "go out on a limb" and make a super netbook, one with:

Atom 330 (yes, dual core)
Ion Chipset
9 Cell battery
12", 1280x800 LCD
Linux only, but include instructions/drivers for Windows anyway.

The thing would last 6 hours and be a beast. People would be installing XP anyway, and the people who would want such a beast would know how to install XP on a netbook. It would be a cult hit.

posted by : Dan, 26 August 2009 Complain about this comment
Who does MS think they are

Quote: "The Vole has made it clear that it does not want netbook makers to use entry-level Windows 7 on machines with screens bigger than 10.1 inches."
I hope one of these manufactures sues the convicted monopolist MS for this crap.

posted by : Regulas, 26 August 2009 Complain about this comment
Wintel / Intel is in it too!

http://www.digitimes.com/news/a20090526PD211.html

"Microsoft and Intel have reached a consensus to decrease the upper screen-size limit for netbook PCs equipped with Windows 7 from 12.1 inches to 10.2 inches"

May 2009... no wonder it took me awhile to dig it up.

Fact is Atom has been cannibalizing sales of low-end Celeron notebooks and it is all great for Intel, for now, because they claim Atom has much higher profit margins anyways. They clearly trying to keep Atom out of the range of Core 2 though.

I guess it comes down to large percentage of low sales price vs. small/smaller percentage of much higher sales price. e.g. $80 for N330 plus Intel 945GC vs. $280 for Core i7 920. Assuming Atom is 100% profit, that is $80 from Atom and assuming is 40% profit for COre i7 920, that is still $112. I am going to guess the situation does not favor Atom based on Intel's actions. ;-)

posted by : Lans, 26 August 2009 Complain about this comment
No free market

Man, I really hate what they are doing here. They want to stifle netbooks and keep them exactly where they are, just so they can keep their much higher profit for thin & lights and bigger laptops. Guess what, netbooks are damn popular, and if something like this takes off, then they're just losing more potential profits. Personally I don't need anything more than a netbook. I run Photoshop on mine with no complaints, as well as any other program I need. My only complaints are the limited screen size/resolution and not being able to play some of my games, otherwise I think it's perfect. I'm still waiting for the N510, I think it's just about what I need, but if the prices are pushed any bit over the $600 mark then I'll consider a thin & light instead.

posted by : Justin Kenny, 26 August 2009 Complain about this comment
ION just might not be that good

doesn't ION use something like 10W? Battery life would be rubbish, and anyway it's not like your going to be playing games on your netbook.

posted by : spence91, 26 August 2009 Complain about this comment
more choices

well, the heavy-handedness of both Intel and MSFT will probably come back to bite them both.

Clearly, the hardware manufacturers resent being told what they "cannot do" - imposing physical limits on screen sizes/resolutions for use with a particular flavor of OS is ham-handed to the extreme.

So I think netbook manufacturers can always just 'walk away' from Intel + MSFT in this segment - they can just choose an AMD processor+chipset, or even a Via Nano+chipset to build low-cost netbooks. While there isn't anything as sexy as the Ion available yet for those CPUs, it's only a matter of time before that happens. Watch for some announcements from both AMD and Via on this front.

posted by : keith , 27 August 2009 Complain about this comment
more choices for netbook makers

well, the heavy-handedness of both Intel and MSFT will probably come back to bite them both.

Clearly, the hardware manufacturers resent being told what they "cannot do" - imposing physical limits on screen sizes/resolutions for use with a particular flavor of OS is ham-handed to the extreme.

So I think netbook manufacturers can always just 'walk away' from Intel + MSFT in this segment - they can just choose an AMD processor+chipset, or even a Via Nano+chipset to build low-cost netbooks. While there isn't anything as sexy as the Ion available yet for those CPUs, it's only a matter of time before that happens. Watch for some announcements from both AMD and Via on this front.

posted by : keith, 27 August 2009 Complain about this comment
Seriously?

This has 'Intel' written all over it. They've done it to AMD for years, and now it's time to hose Nvidia.

They were preaching the screensize-dictates-everything crap months ago.

posted by : J, 27 August 2009 Complain about this comment
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