The Inquirer-Home

Microsoft whitewashes black guy

Michael Jackson experience
Wed Aug 26 2009, 10:21

SOFTWARE MAGICIAN Microsoft thinks that Polish people will not buy its products if they are peddled by a black person.

The Vole apparently applied Photoshop expertise to change images of its stock advertising so that a black person did not make an appearance in ads that appeared in Poland.

mspolandThe job was pretty sloppy. They lopped the black guy's head off and stuck a white bloke's head on instead. His hand remained the same.

A very redfaced Vole replaced the picture this morning, however we have the snaps of the before, after and after again.

A spokesVole said it was looking into the details of this situation. "We apologise and are in the process of pulling down the image" from the Polish site. The Vole also apologised on its corporate Twitter feed.

However the motivation for the whitewashing was simply that there are not a lot of black people in Poland. Even the ethnic minorities in Poland are white.

Obviously the Vole thought it would save a bit of cash by altering an existing advert rather than showing an image that was more racially balanced to Poles.

As in a lot of countries, ethnic prejudices are still alive and well in Poland. Last year an EU committee voiced concern that the country was not doing enough to stamp out prejudice against the small number of Africans, Chechens and Roma in the country.

We guess that if Microsoft wanted to show how enlightened it really was in Polish advertising it would have stuck the head of a Chechen or a Roma on someone. µ

 

Share this:

Comments
if your gonna be racist do it right...

they forgot to Photoshop the Chinese guy, although... his eyes do look rounder....

posted by : joey, 27 August 2009 Complain about this comment
Why wouldn't Microscucks...

...want to use a likeness of Michael Jackson the dead pedophile in their ads? Scum begets scum.

posted by : John, 27 August 2009 Complain about this comment
One standard for all please

If Microsoft wants its software to be aspirational - but they know that no one in Poland aspires to be black, then haven't they just done the logical thing?

I notice that, in the UK, none of the princesses/duchesses etc have taken black cock in a public way - but in a free and open society you know that some of them must have (as is their right)

How about we implement one standard for all people - rather than picking and choosing when to care, simply because the execution of the project was ham-fisted

Bottom line?

Does Micorsoft have the right to completely free speech and to execute marketing campaigns in the way it believes most logical - or is there no such thing as free speech and private companies need to choose campaigns that won't work as well because people on the other side of the world feel badly.

I'm not venturing a conclusion - just raising the debate point.

posted by : Charles Windsor, 27 August 2009 Complain about this comment
Now Hear This, Poland

America's Got Talent

posted by : David Sharon Pierce, 26 August 2009 Complain about this comment
Systems Engineer

Macbook

and to add insult to the injury there's a white Macbook on the table. :)
posted by : Emil, 26 August 2009

Not a Macbook. The ports don't match and no fruit embedded on the top. The insult is thet even an apple fanboy can't tell a Dell laptop from a Macbook. All of the hardware in the shot is Dell.

posted by : Tardisdriver, 26 August 2009 Complain about this comment
Everyone who wants to see bigger pictures of this...

http://www.softsailor.com/news/6658-microsoft-poland-or-the-biggest-racist-photoshop-disaster-ever.html

There.

Nick, why not just steal those images & post them on here? Or at least stick a linq to them in the article?

posted by : Travis, 26 August 2009 Complain about this comment
Why even bother?

Can we have some images of this that are bigger than a fucking thumbnail?

Seriously. I can't see shit on that pic in the article.

posted by : Travis, 26 August 2009 Complain about this comment
Well,

Maybe they don't understand that most people just suck. If you have self-respect you don't care about others. I'd rather look at people funny and dare them to get tough.

posted by : BaronMatrix, 26 August 2009 Complain about this comment
See!!!

They're stoopid everywhere!

posted by : Doug Glass, 26 August 2009 Complain about this comment
Didn't Ford get there first?

1995 IIRC

<pompous those cannot learn from history are doomed to repeat it</pompous

posted by : Gerry, 26 August 2009 Complain about this comment
Macbook

and to add insult to the injury there's a white Macbook on the table. :)

posted by : Emil, 26 August 2009 Complain about this comment
Localisation gone CRAZY!

I think this is going too far! :)
http://img402.imageshack.us/img402/7308/microsoftlocalisation.jpg

posted by : CPGUY, 26 August 2009 Complain about this comment
Obama should replace Steve Ballmer

Microsoft should have a black CEO to better reflect diversity in America.

posted by : Sonia Sotomayor, 26 August 2009 Complain about this comment
I am surprised they only had 3 people in the photo...

I mean, where is the token Jap? What about the Indian? And don't forget the midget. You can't seriously be thinking of discriminating against little people, now, can you? I'm appalled at this lack of sensitivity, and I'm going to complain to the EU right now.

</sarcasm

If there is one thing I hate, it is these "Politically correct" photos that depict several vastly-different races that just so happen to be in the same room together, smiling, and having fun. As if these sorts of thing happen every day. As if work is actually that fun...

I'm fairly sure that Maddox would have something to say about this...

posted by : Oliver, 26 August 2009 Complain about this comment
aboutus
Advertisement
Subscribe to INQ newsletters
Advertisement
INQ Poll

Authorities in several countries raided Megaupload recently, shut down all of its services, seized hundreds of servers and arrested several of its executives on criminal charges.

Do you think the move was justified?