The art of taxation consists in so plucking the goose as to get the most feathers with the least hissing - Jeane Baptiste Colbert
DESPITE A BELIEF in the US press that even Steve Jobs' number twos would be money spinners, people are starting to wonder about the Apple TV which is proving so lemony it can power its own light bulb.
Apple has been so confident that its Apple TV has reached a state of perfection that it has not bothered to update the box for 18 months. As a result sales are extremely low. Normally Apple releases a new one and encourages everyone to buy it, but rumours suggest that even Jobs thinks the Apple TV is a bit of a turkey.
Rumours started surfacing in May that Saint Steve didn't want to invest more in Apple TV hardware until its software improved. But since then the software has not been developed either.
Part of the reason is that its competitors are as cheap as chips. Roku has released a web video set-top box for $99 which is about $130 cheaper than Apple's and has more features.
Apple is not normally worried about having to compete on price as it has always made products for the more money than sense crowd.
But when Roku can stream live Major League Baseball games in hi-def and has plans to add new video and audio sources in the next several weeks the Apple TV is starting to look severely outclassed.
Even Micosoft's Xbox 360 can do a better job than the Apple TV, which is something that has not been featured in any of Apple's advertising.
We think that like many of Apple's other failures, it is hoping that no one will notice this or make any rude comments. This means that one day Apple can simply take the same idea and repackage it as new... like the Tablet. µ
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