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Apple buys $500 million worth of flash memory

Toshiba opens the champers
Thursday, 23 July 2009, 10:18

FRUIT THEMED gizmo maker Apple has written a cheque for $500 million to Toshiba to buy flash memory chips.

Apple COO Tim Cook said that the NAND flash market has now begun to stabilise and he expects demand to start exceeding supplies any day now.

Cook said that flash memory is a key part of Apple's cunning plan for world domination, as it is used in so many of Apple's products and the pastel toymaker accounts for a large chunk of the flash memory used on a worldwide basis.

To make sure that Tosh does not run out of flash chips, or they end up costing Apple an arm and a leg, the company has written a long term supply agreement with the Japanese outfit, Cook said.

Apparently Tosh wanted a large chunk of cash up front. For the last two years Toshiba and US based Micron have been losing money cobbling up NAND flash chips. Flash memory prices have been severely depressed, along with many Toshiba and Micron executives we suspect.

Intel, which makes flash chips jointly with Micron, is also seeing a recovery with prices up by 50 per cent lately, CNET reports. µ

 

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I hope apple will develops their own chips for their products.

It is better rather than to become one intel sluts. Since, their already dropped intel chipsets for their consumer products, soon they will also dropped to using intel microprocessors. I just want the IDM could be established although without fab, every hardware vendors will develops their own chips. Hardware vendors is fear that Intel will threat them like a sluts.

posted by : Fuck you intel, 23 July 2009 Complain about this comment
did i missed your earnings article.

Nick,

You are normally so consistent on writing articles keeping us up to date on all things Apple. I was wondering if I missed your article on their recent earnings?

I mean last week you had your “We told you so” “Apple tanks in the PC market”, then the real numbers come out and not a peep from you.

What’s up with that?

posted by : NickFarrelllovesapple, 23 July 2009 Complain about this comment
Devil is in the details

1. Apple can turn a profit and still lose market share. The markup on their lowend systems is incredible. Profit != Market Share. Nick's article was on Market Share.

2. Apple can have increased shipments and still lose market share. If Apple's shipments are up 25%, and the rest of the PC market is up 50%, then Apple is still down 25%. Think this can't happen? Hello netbooks.

So, Mr. Disciple, put that in your glossy white-but-slightly-discolored (it must be your iSkin, definitely not the battery overheating) pipe and smoke it.

posted by : @NickFarrelllovesapple, 23 July 2009 Complain about this comment
Devil is in the facts!

Apples unit shipments went up 4% year on year... worldwide PC shipments were down 3-5%... put that in whatever hypothetical you want - you seem to forget Nick's article on marketshare was a PREDICTION based on a single analyst that he found fits his agenda, there was no data.

Let's be clear - if Apple had disappointed on earnings, Nick would have written 3-4 articles about it. With a positive earnings announcement there is no coverage. Have to agree with NicklovesApple.

It's one thing just to hate on a company, but to make things up and then sweep it under the rug - that's irresponsible unless this site is a blog being written out of someone's basement. He did the same thing last quarter - write a doom and gloom hatchet job BEFORE earnings. and when he was wrong, there was no followup on the ACTUAL earnings, just the make-believe pre-earnings forecast by Farrell.

I think folks would just like to see a little integrity - if not by Nick, then by the editors, but I guess that's too much to ask.

posted by : How about some reporting, 23 July 2009 Complain about this comment
@ "How about some reporting"

I didn't know the inq still had editors left... But I think they still have industry contacts intact. Anyway, how much integrity do you expect to pull out of an article that's about apple buying a bunch of f memory?

posted by : egil, 23 July 2009 Complain about this comment
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