HOPES THAT MICROSOFT might scrape back some traffic from Google with its new search engine Bling, er, Bing, have been dashed in survey results put out by JP Morgan.
After analysts praised Bing, and initial Comscore numbers showed the Vole managed to score some traffic at Google's expense, some expected the Internet search competition to be over by Christmas.
According to Business Insider, Imran Khan of JP Morgan released a survey that indicates that the Vole hasn't got a bat's chance in hell of getting punters away from Google. Part of the problem seems to be that they don't see a need to switch.
More than 98 per cent of people Khan asked won't switch to Bing and those who said they would will be coming from AOL and Ask rather than Google.
This is a bit of a punch in the gut after Microsoft spent big wads of cash advertising and promoting Bing. Apparently all that money is doing is getting users to try out the Volish search engine, but it's not getting them to stay with it.
Nearly 60 per cent of those surveyed had heard of Bing and almost 25 per cent had tried it. Of respondents who had tried Bing, less than 39 per cent had used it more than five times in a month.
Those who'd tried Bing liked it. More than 38 per cent identified the relevancy of the results as its greatest strength. More than 22 per cent liked the variety of results including websites, maps and images. Others noted its speed, organisation of results, and user interface.
However most of Bing's market share gains came at the expense of AOL and Ask and few claimed to use Google and Yahoo! search less than before the Bing launch.
JP Morgan predicts that Bing might get a slight market share gain, but otherwise it will be business as usual on the search engine front. That means Google will continue to dominate. µ
I like Bing but Goog still has better search results when searching for more obscure stuff.
Good effort but still falls short, tho i do use it just to spite goog now.
As a search engine it's no better than the old one . Also try listing a Uk business on it . Oh you can't even though uk local businesses do appear on it. Totally bonkers . I'll stick with Google myself .
the only way anyone can out-do google would be to offer exactly the same service but with absolute protection of privacy
Microsoft has tried really, really hard to create a good search engine.
Bing has been optimised to deliver great results for politics, food and shopping - often better than Google.
But, unfortunately, we have completely failed to understand that proper, granular, hard core pr0n is the ONLY thing people care about when they surf.
Side-by-side, we just do not deliver the pr0n when compared to Google - and for that reason alone - we have 'lost before we have begun'.
Lord knows, I have tried many times to find EXACTLY the right fet1sh on Bing, but have been left limp by the results.
Apologies.
Bing..? I gotta remember to try that out... someday....
I suspect the Crosby family will be filing a lawsuit any day now claiming defamation of character. After all, wouldn't you be offended if Microsoft named a ho-hum, me-too piece of software after your loved one?
Too bad he's not around, it would have made one hell of a good Google ad.... See, even Bing himself uses Google....
That wretched excuse for a corporate chieftan, Steve "Totally Clueless" Ballmer should resign in shame. He's done absolutely nothing useful since he took over. At least Billy had a vision; Ballmer can't even see beyond his own arse.
Ping is best. More than 38 per cent identified the relevancy of the results as its greatest strength. More than 22 per cent liked the variety of results including websites, maps and images. Others noted its speed, organisation of results, and user interface. Ding gives broader search result & greater depth. Yahoo covers commentos bettter, however.
Zing is Well thought out. Ming is Royal. Fing is route to Heaven. Hing lish is Rich Wargos native tongue.
vondrashek Ying & Sing Master
The search engine is tripe. If you look up damn near anything with a dash in the name it won't register the dash.
BInG Is tHe wINg, AS i pLay wITH mY dinG A LINg.
hekvondork
Out of curiosity, if it were your job to predict Bing's success would you gain any useful information from this survey/article? It is difficult not to be underwhelmed by the thought that goes into this level of "analysis" and "reporting".
David: Hello...... you're the new butler?
Bing: Hahaha! Well, it's been a long time since I've been the new anything!
David: What's happened to Hudson?
Bing: I guess he's changing.
David: Yeah, he does that a lot, doesn't he? Uhm... Oh, I'm David Bowie, I live down the road.
Bing: Oh!
David: Sir Percival let's me use his piano if he not around. He's not around, is he?
Bing: I can honestly say I haven't seen him, but come on in! Come in!
David: But uh...
Bing: Come on in!
David: Are you related to sir Percival?
Bing: Well, distantly...
David: Oh, you're not the poor relation from America, right?
Bing: Ha! Gee... news sure travels fast, doesn't it? I'm Bing.
Just a gigolo, everywhere I go
People know the part I'm playing
Peace on Earth, can it be
Paid for every dance
Selling each romance
And they told me pa-ram-pam-pam-pam
Every night some heart betraying
There will come a day
Years from now, perhaps we'll see
Youth will pass away
For my child and your child too
Then what will they say about me
Peace on Earth, can it be
When the end comes I know
They'll say just a gigolo
As life goes on without me
Bing huh? Just let me Google that ...
I just installed Office 2007 last week (corporate is behind the times) and their online help is STILL terrible. If they're so confident in their search, why is it that I still have to use Google to get answers to questions for MSFT products?
(The fact that I'm spending time looking up workarounds for bugs in their products also means I'm less likely to use Bing.)