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Dell says sorry for online fluff

FTC won't let it be
Wed Jul 08 2009, 15:08

DELL HAS made an apology for fluffing online pricing in Taiwan over the last week, accidentally flogging 19-inch LCD monitors for about $15.

The company was also accidentally offering its fancy Latitude E4300 laptops for NT$18,500. That's about $560, a grand and a half cheaper than its normal asking price. All orders have been cancelled, which has got the Fair Trade Commission in a bit of a tiz and it is now investigating the pricing problems.

If the Fair Trade Commission finds Dell has broken fair trade laws in Taiwan, the company may have to cough up a fine of up to NT$25 million, which translates to a hefty $759,000. Although we're sure they can afford it.

For now, Dell has shut down its online store in Taiwan. "To avoid further confusion to our customers and to facilitate further investigation Dell has made the difficult decision to close our Taiwan online store," Dell said in a statement.

The company has also offered to give a NT$20,000 coupon to the sorry souls who tried to purchase a mispriced Latitude laptop. The folk who were after a cheap-as-chips LCD monitor will be given NT$1,000 discount certificates.

Dell says it will be in touch with "affected customers" ASAP to let them know about their lack of laptops and to issue coupons. The company also said it will be making refunds as quickly as possible.

"It is Dell's hope that the courtesy coupons demonstrate Dell's respect for its customers and to apologise for any inconvenience caused," grovelled the company statement.

At least the laptops weren't exploding this time. µ

 

 

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