- Wednesday, 10 February 2010
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IA32 has a different can of worms - Bob Colwell, former chief architect at Intel
AMD SVP weighs in on graphics competition
AMD WILL NOT engage Nvidia in a price slashing war, AMD's senior vice president of platforms, Rick Bergman, told the INQ in an exclusive interview.
When asked what AMD was doing to counter Nvidia's strength in the lower end of the channel, Bergman dismissed the issue, saying OEMs preferred AMD's stability and performance per dollar to Nvidia's cut-throat pricing.
"Are we interested in winning share by losing money on every GPU we ship? No," Bergman said. "We're not going to engage in that and we haven't had to."
Bergman maintained that, on a "sustained basis", AMD is actually doing quite well at the lower end of the graphics market, noting, "if you go and look at Dell, HP or Acer's website, you'll actually see a lot of ATI graphics at the entry level."
Bergman added that in the last quarter, AMD had pretty good market share when it came to graphics, smiling acidly as he remarked, "we even made some money. And obviously our competitor [Nvidia] lost a lot of money." Ouch.
When we asked Bergman, who was formerly in charge of interfacing with Intel over graphics, about AMD's other major competitor, the SVP raised an eyebrow and joked, "Who? VIA?" Oh, how we chuckled.
Although Bergman's role with respect to Intel was recently taken over by Matt Skynner, the SVP doesn't think there will be much material difference in the relationship as a result, saying, "we continue to support their [Intel's] platform with our GPUs and vice versa."
As for whether or not AMD is concerned about the advent of Intel's mythical Larrabee, Bergman played it cool, noting, "I don't know what Larrabee is yet, so we're not waiting around." By 'not-waiting-around', Bergman was referring to AMD's new DX11 GPUs, but the firm may have a few more tricks up its sleeve. "A year from now we'll have something new and exciting", he teased, without elaborating further.
That doesn't mean Bergman has entirely dismissed Larrabee as a threat, though. "Intel's a big company and at some juncture they may do graphics right," he told us, quickly adding, "we haven't seen them demonstrate that capability yet." µ
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Recently AMD Has Been Plunging DownWard In Value, Again. Almost Dollar per Lost IN Last weeeks. AMD Is ~$3.50 Share Right Now.
It Could Be worse General Motors was .27 Cents Last week. In Fact GM Isn't Listed Anymore as GM, New Proxy GM, Which Accepted Liability Claims 100 times Greater Than GM net Worth Is Now Struggling To Stay Above Zero.
HARDTIMES for ALL. STUDS Be NOT Pround.
Theres NO Actual Reason for Failure In Over ALL computing Sector, Just People Are FED Up. Tried of SAME Old Same Old, Gibberish. Deciet & Plain Lies. AMD Had Extreme weak Spot With supposed 3D Cards- NOT Even Capable of Kiddie Games in 2D. You Can still Get bunch for Crossfire, Outlets Want UP To $250 Each.Should of BEEN Recalled, Entirely.
SomeOne SEnd In Bomb, Call that Walinsky Feloow. thats Feeling Such Suckie Product Brings.
Suttie, New Thechnology To EAT Rich.
vondrashek
That was appalling. Can't play kiddy games in 2D? What are you smoking? Send some to the UK please
Boxing Sylvia, Have Photo of Slyvia the Mummies friend, Sylvester: thought, Late At Night, Curled Up, Sylvester roaming thru Ones Mind, eeeer....
http://www.geocities.com/tsvondrashekmd/f7b20dd861ecc3dc5df2c1139cff3.jpg
Slyvestor just got serial number, yet thats real name of Pioneers, Lost & died, Mummified, Found & Now displayed Out West.
On What Does IT Mean, 40 nm process didn't go well for AMD, 4770 Is Exactly as represented above in Commentos'. ANY of older larger process cards work fine & much better. So AMD tried second go at 40 nm. 4870, Exact same result, NO 3D. Its listed In Specs, It Just Won't Performance AT ALL. Its Been Trouble Reported upon by Msr. Magee(Remeber?) & Others Reported Same trouble.
Stock Quote IS 100% Semi-Accurate. given Day To TG Daily, Up & Downs.
New Song: Sylvia & Slyvestor Sitting In Desert,...
Oh,MY. DRY Humour.
vondrashek
Am i the only one who has no idea what he/she is ranting about. I understand(i think) that he/she dosn't like ati/amd, but.......
No 3d on hd4870 ? The card works fine in 3d, and it has a good performance/price ratio.
I have read a few of his/her comments before, and they always make me dizzy, due to their incoherent nature, and structure :-/
LOL...I stick by my earlier comments on vondrashek. I'm going with alien :)
Is there any addon for firefox where his posts are completely hidden on the INQ website.
Every one of them are complete garbage... and the last few I've read today weren't even on topic... get a grip mate and stop with the nonsense blurb.
Regardless of what AMD representatives may say, their pricing strategy is going to hinge on what nVIDIA delivers. If nVIDIA can't deliver a DX11 GPU around the time of the Windows 7 launch, or only delivers a high-end part, then AMD will be free to price their mid-range/performance parts as they please. Rebranding won't magically add a DX11 feature set. However, as soon as nVIDIA can produce a competing DX11 part for the mid-range I expect both parties to get into a heated price war. This time AMD actually has a part with a small die size that will be produced on the same process as nVIDIA, which means they might still be able to turn a good profit in the graphics division unless nVIDIA's next part is truly spectacular.
I think I understand where Vondracheck was going here. After going through a fair number of forums, there appear to be a decent number of 4870s with memory issues causing flickering whether running 3d apps or just a 2d desktop. By down clocking the memory, the flickering stops but the graphics chip itself can still be overclocked.