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AT&T caves in on new Iphone pricing

Perhaps O2 will follow
Thu Jun 18 2009, 12:49

US CARRIER AT&T has bowed to consumers over pricing of the Iphone 3GS thanks to a grass roots Twitter campaign. A similar effort aimed at O2 is gathering followers in the UK.

At the heart of the beef with the network operators is the astronomical initial cost of the 3GS handset and the distinct lack of an affordable upgrade path from its predecessor.

Initially AT&T had in mind to charge all muggles $399 for the new Iphoney, whether they'd bought an earlier version a few days ago or not. But Twitterer @Twititions gathered enough followers to pressure AT&T which has decided $199 is a fairer upgrade price.


A similar campaign has started in the UK, via the same Twitterer to lean on O2 to provide a low-cost upgrade option ahead of the phone's official launch tomorrow for £275. At the time of going to press it has over 5,500 signatures and is growing by the tweet.

Mobile phone reseller Carphone Warehouse seems to have found the testicular fortitude to offer a trade in for old Iphoneys without requiring consumer pressure first. It is offering cashback of £100 on a first generation Iphone, £170 for the 8GB 3G and £180 for 16GB 3G. µ





AT&T Caves to Consumers



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