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EVGA scoop: INTELligent innovation imminent

Nvidia drops the ball
Wed Jun 10 2009, 08:22

EXPECTATION DICTATES that Intel's long-awaited Larrabee offerings will follow the same production model pioneered by rival Nvidia at the start of the decade. But what the Green Goblin might not have counted on is that its most loyal partner would be leading the charge to bring Chipzilla's products to market.

By all accounts, EVGA is currently Nvidia's number one partner, having shown 100 per cent loyalty to Jen Hsun Huang and his Green Goblin... until now.

Following a path blazed by Asus, Gigabyte and MSI, EVGA looks set to be the latest to jump the Nvidian ship and seek other product partners.


Looking back at the plans laid out by Nvidia when it created the AIB (Add-In-Board) partner model, the firm was obviously not expecting its power base to crumble so soon. This should come as something of a blow to Mike Hara, Nvidia's VP for Investor Relations, who bombastically told Wired back in 2002, "In 10 years time we should be bigger than Intel".

Well, to be fair, the company still has three years to go on that. But if the rumours at Computex 2009 are true and Nvidia keeps losing partners at this rate, it's unclear how many cards the few remaining AIBs will even be able to make by 2011.

Poor Huang. We doubt when he told Reuters last month, "We really hope that Intel will compete on a fair basis" that he meant 'by using our most loyal production partner'. µ


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