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EVGA scoop: INTELligent innovation imminent

Nvidia drops the ball
Wednesday, 10 June 2009, 08:22

EXPECTATION DICTATES that Intel's long-awaited Larrabee offerings will follow the same production model pioneered by rival Nvidia at the start of the decade. But what the Green Goblin might not have counted on is that its most loyal partner would be leading the charge to bring Chipzilla's products to market.

By all accounts, EVGA is currently Nvidia's number one partner, having shown 100 per cent loyalty to Jen Hsun Huang and his Green Goblin... until now.

Following a path blazed by Asus, Gigabyte and MSI, EVGA looks set to be the latest to jump the Nvidian ship and seek other product partners.

Evga-540x334

Looking back at the plans laid out by Nvidia when it created the AIB (Add-In-Board) partner model, the firm was obviously not expecting its power base to crumble so soon. This should come as something of a blow to Mike Hara, Nvidia's VP for Investor Relations, who bombastically told Wired back in 2002, "In 10 years time we should be bigger than Intel".

Well, to be fair, the company still has three years to go on that. But if the rumours at Computex 2009 are true and Nvidia keeps losing partners at this rate, it's unclear how many cards the few remaining AIBs will even be able to make by 2011.

Poor Huang. We doubt when he told Reuters last month, "We really hope that Intel will compete on a fair basis" that he meant 'by using our most loyal production partner'. µ

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Comments
But did they?

After the antitrust rulings one has to wonder what incentives scheme might Intel have used to sweeten the deal, a little syrup with your sundae sir?

It cant all be about EVGA finding nVidian flies mixed in with the raisins surely.

posted by : Richard, 10 June 2009 Complain about this comment
Old news

Didnt charlie report on this quite a while ago? Looks like he was right again. Eh?

posted by : man, 10 June 2009 Complain about this comment
Good Move for EVGA

They're hands down a good company that takes responsibility for a faulty product with a lifetime warranty. Moving to intel to produce even better quality cards is a great thing. This is a win-win for the consumer. ATI should take a hard look and allow EVGA to produce their cards.

posted by : Nigel Preece, 10 June 2009 Complain about this comment
@NIGEL

ATI would love for EVGA to produce their cards but EVGA chooses not to because of their deal with nVidia, not because ATI doesn't allow them to do it.

posted by : dave, 10 June 2009 Complain about this comment
@Dave

Thank you for correcting me. I went by this news source (see link below), but I'll take your word for it. It makes sense for nvidia to do that to EVGA.

http://www.bit-tech.net/news/hardware/2008/08/02/evga-wanted-to-sell-ati-card/1

posted by : Nigel Preece, 10 June 2009 Complain about this comment
Richard seems confused

Richard the whole antitrust thing had to do with system vendors, not parts manufacturers. This is why names like Dell, HP and Lenovo were mentioned and not Asus, Gigabyte or MSI.

One other thing to mention here is that by your reasoning EVGA is already part of an antitrust violating type of deal with nVidia.

posted by : Rob, 10 June 2009 Complain about this comment
@NIGEL

Seems like ATI just trying to make themselves look better with that story. Why would ATI not want to make money, ultimately.

I would have purchased a 4xxx series card if it weren't for the fact that EVGA currently has my loyalty. Its really more EVGA than nVidia that makes me keep purchasing their products.

How many 4870s would be sold under the EVGA moniker?

posted by : dave, 10 June 2009 Complain about this comment
@ROB

Rob, since when is a exclusivity deal a grounds for an antitrust suit? If that were the case, then your local shoe store could be sued for selling Nike's.

posted by : dave, 10 June 2009 Complain about this comment
XFX ATI lifetime warranty?

hmm don't XFX offer similar lifetime warranty for ati cards? coming from nvidia they should have a similarly close level of support like those for nvidia cards (since most if not all nvidia AIBs offer some form of lifetime warranty, with evga and BFG? offering overclocking protection)

Or does anyone know if XFX is dropping the ball on the actually warranty part and not friendly at all?

posted by : consumer, 10 June 2009 Complain about this comment
More to the point.

Is larrabee actually that important? Is there a threat there nvidia isn't taking seriously?

I just want to see larrabee in action and see if its worth all the hype it's getting.

You know how intel is with their hype. The question is, will it live up to it?

posted by : viscountalpha, 11 June 2009 Complain about this comment
Larabee is evolutionary

But it won't compete with AMD or nVidia in the gaming sector. But it is the first step to having an all emcompassing cpu/gpu to do whatever a programmer might need. nVidia knows this and they are scared because this could be the beginning of the end if they can't figure out how to compete. Their gpu's better be good or I don't see how they can be around in 10 years unless x86 just goes away (not happenin)

posted by : code monkey, 11 June 2009 Complain about this comment
noobs

larrabee will be awesome compared to anything AMD or nVidia,

1... 2 Terrabit
no fixed function limitation
cache coherency

posted by : Spathi, 14 June 2009 Complain about this comment
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