MICROSOFT WAS living large at Computex 2009, with a massive booth dedicated almost entirely to the much touted, up-and-coming Vista-memories-eraser, Windows 7.
But as Volish director-level bods stood around boozing it up at a private AMD Computex party, slapping each other on the back and boasting so wittily, a certain Green Goblin was busy behind the scenes.
As morning broke in Taipei and the DAAMIT DX11 team dozed or awoke groggily with varying levels of hangover, an intrepid INQ spy snapped a classic shot of Microsoft's booth, complete with Windows 7 'Power Gaming' demos seemingly running on Nvidia machines.
It seems Nvidia's Taipei-born CEO, Jen-Hsun Huang, managed to use his home-field advantage to score a clever PR coup and position his company's re-labeled 2006 tech smack bang next to the biggest, most anticipated OS of 2010, without even having taped out a DX11 part to facilitate Microsoft's new Windows 7 graphics standard.
Much as the INQ enjoys giving Nvidia a rap on the knuckles when it's wrong, this move by the Green Goblin was pure genius, leaving team Bergman with red cheeks to match their red noses.
Simply having viable DX11 technology available for developers to work with several months ahead its competition apparently won't be enough for AMD to secure 50 per cent market share at the rollout of Windows 7 - the firm will also need to buck up its marketing efforts, DAAMIT!
Why do people get wet over this "announcementware" that nVidia and ATI spew months in advance before any actual products are released? Who honestly cares about AMD's DX11 support on cards that won't even be purchasable until October? Did they really "beat" nVidia exiting the gates?
I expect both nVidia and ATI to have some sort of DX11 offering by the end of the year, and both will be unexceptional. It's always that way with the new APIs: the first cards just barely "support" it, or are so overly expensive (nVidia) to get the latest and greatest.
Either way, it's half a year away.
Did Amd really 'show' DX11 Hardware, or was it just a Tech demo running on previous gen h/w
- i.e. the current gen h/w already supports Tesselation, as Charlie points out
- and the frame-rates, and resolutions they were demoing at were terrible
- so it *could* have been running on the current gen h/w
- and given that they called it a DX11 'Preview'
- and given that they refused to show the actual pcbs (always a dead-giveaway)
- I think something was amiss with their demo!
- basically, if it was really running on next gen h/w, they would
1) have been keen to show the pcbs, not just a wafer of chips
2) they would have showed some features that couldn't have been done on the current gen h/w
Oh, puhlease get over yourself Phil... Evergreen DX11 HW was running & framerates were OK except when in compatibility mode (read DX10)... No PCBs? Is it a released product? Plenty of snaps online, anyhow...
DX10 got crippled becuase nVidia didnt have PCBs ready and ATI did.
MS is not falling for that again..... DX11 will be better on ATI. (FULL STOP)
..I remember a time when graphics cards used to be interesting and every 6 months you'd get a much needed extra 5fps in Unreal or Half Life and some new graphic effect to make it look more amazing.
However, since 95% of GPUs can churn out most games at a playable level since 2004 and they just keep rebranding older versions on a smaller die its got really dull. Even DX10 was a blow out.
Sorry guys but reduced lithography and wattage doesnt really do it for me.
It's widely known that DX10 was raped by the then powerful nVidia. Who rushed 8800 design just to get the first DX10 card on the market and forgot to implement half of the specs.
ATI cards have DX11 (actually DX10) functionality since it's first HD2900 card.
Now, more than a year later, nVidia still don't have a original DX10 compliant card. And won't make it in time for the Win7 launch in october.
Only this time they won't have the power to steer the DX11 launch to their will.
The main point of Sylvie's article has gone unanswered by the fanbois.
Why did Microsoft choose to position Windows 7 next to a 3 year old graphic card ?
Seems like Jen Hsun's crew still has some power in old Taipei.
DX10 and DX11 are just valueless specs until they are implemented within a viable OS environment.
As much as ATI runs circles around Nvidia using this directX thing, Nvidia still rules opengl. I'm sure if ATI spent a little time, they could improve their opengl support but they haven't and I'm a bit sore that they dropped my 2 year old video card from future driver releases.
As Fuad would say, ATI has been first, but Nvidia has done the cards better. Sucks, for ATI fanbois I'm sure, but it keeps Nvidia prices lower and let's me have nice cards.
Thanks DAAMMIT! Keep the competition alive and let the fanbois of yours delude themselves with the second best.
I think your assesment is wrong.. they have dropped the monthly updates but they will keep on making half yearly updates for the drivers.. The drivers are almost completely optimised for speed anyways for the old cards..only bug fixes are left and I doubt they will have those every month
I don't congee 100-year-old eggs, but if you eat that gruel, you gain the underbelly which is jealously coveted by your lying and cheating rival, who abuses their marketable position like a dominatrix. The C.E.O. has to be the virus; a parasite; to build a great company, you have to kill it a bit every day, by stepping on your last meedja nerve centre. The Goblin will not only pull one, but will suck it completely dry.
I Don't Know if ATI has the DX11 Hardware - but I do know that the froblins demo wich they allegedly "showed" DX11 hardware work on was downloaded by myself months ago when i got my HD4870 - so the demo itself can run on DX10.1.
I wonder why they showed off the new hardware with an old demo of current
hardware.........that is my question.....I sure hope it is because of time constraints only and that they will have competitive hardware ready...
How come MS haven't gotten Direct x working after 11 tries and Open GL works great after 3 tries? :)
@Roy, the froblins demo you downloaded is not the same as the demo version. It's been updated with DX11 code. Yes, R600+ does have a tessellation unit, but... BTW, the fps counter was bogus. It ran higher than 20-30fps...
Addendum: Sucks to be an Nvidiot when Win7 duplicates VBuffer, unless you get one of the new 40nm G2xx DX 10.1 cards...