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Entertainment company wanted a slice of Apple

Jobs wouldn't bite
Mon Jun 01 2009, 12:52

NBC APPARENTLY was using the fact that Apple wanted to sell its music on Itunes as a lever to try to get a slice of the fruit-themed toymaker's hardware business.

NBC's CEO Jeff Zucker told Electronista that part of the wrangling over pricing on the Itunes store came down to whether or not Steve Jobs would give it a slice of Apple's lucrative hardware business.

Zucker admitted that Apple told NBC to go forth and multiply so the entertainment giant decided not to renew the contract to keep its content on Itunes.

At the time Apple claimed it was asked to increase the pricing of shows from $2 to $5, although the network denied that. NBC and Apple later reached a deal. µ



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