The only problem [Nvidia has] is that at some point your eyes don't get any better - Bob Colwell, former chief architect, Intel
USB 3.0 IS gaining momentum, with a plethora of companies showing off their new super-speed wares at a USB Developers Conference in Tokyo.
After NEC announced its (and the world's) first USB host controller supporting the new USB 3.0 standard on Monday, other firms have been quick to get in line with their own offerings and demos, most notably Fujitsu Microelectronics, LucidPort Technology and Fresco Logic.
USB 3.0, AKA SuperSpeed USB, the spec for which was released in November 2008, will deliver throughput at 5Gbps, 10 times that of USB 2.0. The standard is also backwardly compatible, uses less power, boasts simultaneous bi-directional data transmission and is generally nifty in all things pertaining to the movement of HD content and multi-Gigabyte sized files between PCs and external storage devices.
At the show, fabless semi, Fresco Logic, demonstrated the potential for system-level interoperability between its SuperSpeed USB extensible host controller interface (xHCI) adapter and a USB 3.0 SATA bridge device from Fujitsu Microelectronics.
In another demo, NEC showed a PC host transferring data to a mass-storage device from LucidPort.
Jeff Ravencraft, USB-IF president and chairman said he was pleased with the "intense interest and market need" surrounding USB 3.0, adding its features had "resulted in excitement from silicon vendors, electronics manufacturers, and consumers alike."
The USB-IF reckons USB 3.0 products will be available for punter purchase by early 2010.
Meanwhile, IDC is predicting SuperSpeed USB will ship in 45 per cent of mobile PCs by 2012. µ
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