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Microsoft to unveil revamped search engine

Searching for market share
Wednesday, 20 May 2009, 12:37

MICROSOFT WILL LIKELY show off its latest attempt at cobbling together a half decent search engine at next week's All Things Digital technology conference in Carlsbad, Calif.

According to clued up sources at the Wall Street Journal which sponsors the conference, the Vole will flaunt the latest version of its Internet search engine, in the hope that this one might actually snatch some market share back from the all-powerful Google.

The Redmond giant reportedly has been pottering about with private beta testing of its new search offering, codenamed Kumo, for months now. Kumo supposedly will vastly improve search result organisation, making it that much easier for users to find what they're looking for quickly.

Mic

Apparently Microsoft has found a way to group search results into more useful category chunks, so, say, if one were searching for a certain type of motorbike, the results would come back with online discussion forums, videos, classifieds and spare parts retailers all pertaining to that particular model.

The WSJ also reckons that the Vole will really push its new boat out sharply in order to launch its revamped search engine with as much pizzaz and buzz as it can muster.

Meanwhile, on the opposite side of town, Yahoo was yesterday overheard plotting its own comeback, with the flailing Internet portal declaring that it too will be giving its search engine a facelift. Yahoo's souped-up search engine should allow users to better home in on specific data related to their searches by pulling up addresses, photos, videos and reviews rather than just links to websites.

Also, it remains to be seen whether a search partnership could still be in the works for YahVole!, after Microsoft walked away from a hard fought but fruitless battle to buy Yahoo last year for $45 billion.

It's thought the two may be able to come to some sort of agreement over search and advertising, whereby Yahoo would hand over a paper bag of tech secrets to Microsoft in exchange for some spare change and a sip of ad profits.

That doesn't sound like such a great deal, but considering Google's 64.2 per cent stranglehold on the Internet search market, Yahoo with its 20.4 per cent and Microsoft with just 8.2 per cent are both searching for ways to gain ground. µ

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Comments
Big Vs. Small Data Piles....

Most people accept any search provider whos grabbed browser. In Most Case info is so overwhelming, that only few first pages are used.

Yet, In Drashek Flame Game, ms only carries 300 comments, while yahoo carries 10,000. Others ar4e more than ms search, yet much less than yahoo. Kooil carries improved, better comments.

If You Want gristly Details, YaHoo seems more comprehensive.

500,00 Words Young....Find Exact Moment You Stated:" Blah." YAHOO.

posted by : Swami, 20 May 2009 Complain about this comment
Will they ever learn?

Microsoft has stopped becoming an innovator, and is now just copying everyone else - and doing it HORRIBLY.

Their response to the iPod, the Zune, failed miserably (compared to their expectations). Their response to OSX 10.5, Windows Vista, failed even more miserably, as its successor Windows 7 very well may too. The list goes on ...

Now in an "industry" where Google has remained top dog for over 10 years, how in their right mind does Microsoft think they can knock down, or even COMPETE with search engines like Yahoo, Ask.com, ect, even with Google aside.

They should have bought Yahoo when they could have. Another lesson lesson learned that hardway for Microsoft.

posted by : Paul, 20 May 2009 Complain about this comment
Oh not again

It seems like every five minutes they announce and all new singing and dancing MSN search that's beter than Google. I've honestly lost count.

But the quality of the results (or even the list of websites returned for specific search terms) never changes.

It's just hype. They want the IT press to act as their publicity machine by advertising them every 6 months.

posted by : Bob Monkfish, 20 May 2009 Complain about this comment
yes, livesearch is awful

But point of order: Windows 7 rocks, and I've been enjoying it on par with OS X

posted by : saveusjeebus, 20 May 2009 Complain about this comment
Google 10 years ago

Google 10 years ago was not the power house it is today with it's massive market share, it was Yahoo's employee...

posted by : Alex, 20 May 2009 Complain about this comment
Check your facts, honey!

Where on earth did you get those figures?

Net Apps: 81% Google, 10% Yahoo, 3% MSN, 2% MS Live

StatCounter: 90% Google, 6% Yahoo, 2% MS Live, 1% MSN

Google is even stronger in certain regions (according to StatCounter):

94% in Europe, 97% in Germany

Microsoft Search is only used inadvertently by people that have Internet Explorer forced upon them by stupid corporate admins and are forbidden to change their default search provider.

I wonder how much longer Microsoft shareholders are gonna take this. They should be kicking Ballmer's butt already for burning so much money in a field where they clearly have no expertise - nor any business for that matter.

posted by : Stats Guy, 20 May 2009 Complain about this comment
Stats guy said it

Stats Guy said it right.

Microsoft is having problems even in areas that used to be their bread and butter, such as Windows and Office.

Now, they are spending millions in order to enter markets that are totally unknown to them, such as portable media devices and search engines, and expect to beat the long time experts. Yeah, they should keep telling themselves that.

Oh, and every major search engine is making constant improvements to it's engine, they just don't go crazy about it.

posted by : kurkosdr, 21 May 2009 Complain about this comment
kumo

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the BEST name for Microsoft Kumo ISN'T "Kumo":
---------------
http://newgoos.blogspot.com/2009/05/best-name-for-kumo-isnt-kumo-but.html
---------------

posted by : gaetano marano, 25 May 2009 Complain about this comment
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