A DAY OR SO AGO, we mentioned that Raja Koduri is leaving ATI and going, going... somewhere quite interesting. We've just heard from sources deep inside 1 Infinite Loop in Cupertino, California that Raja is heading there.
Between PASemi, Bob Drebin and other things we can't talk about yet, Apple is building up some serious hardware talent. All they need now is a good reliability person and a fire chief, and things will get really interesting on the hardware front in Cupertino. µ
Apple will buy them quite sometimes. Or Microsoft is going desperate and alienated about SUN and Oracle and will follow their step with buy a chip provider company so they could still sell their software bundled with hardware to hardware vendor.
On your list of hardware talent that Apple has been stacking up recently, you forgot the venerable Mark Papermaster!
You remember, the server guy Apple lured away from IBM after 26 years of service, and IBM returned the favor by suing the fuck out of both of them... and winning! well by way of settlement...
It may not quite be family matters without quotes then, Charlie?
I really don't care about the claims of all those idiots that you're biased (and unfortunately they seem to never get tired), but how can you attack the integrity of others in other articles and call yourself a "journalist" if you frequently write sentences like "other things we can't talk about yet".
If you know but choose not to talk about it because "it's not time" or just to show how "cool" and "in" you are, than refrain from calling yourself a "journalist" and start calling yourself a PR guy or mouthpiece for IT companies, and in the business of "talking about computer technology".
With Apple's renewed interest in graphics performance and related iniciatives (OpenCL, mutli-threaded OpenGL, etc), I would love to see Apple become a modernized SGI, atune to current and future market realities. They already have a strong foot in ex-SGI spaces (Scientific, Film, etc).
Apple at the consumer level has consistently been behind the Wintel crowd on graphic performance. Hope this renewed focus has positive spill-over effects in this regard. Historically, OS X graphic drivers have been pretty awful vis-a-vis Wintel drivers. Hope this strong attention to the graphics space generates sufficient interest in Nvidia/AMD-ATI/Intel to compensate for the Mac's small market share.
Only time will tell if Apple evolves into the NeXT SGI. I hope they do, and these efforts of attracting top Graphics engineers seems like an indication of it. With graphically sophisticated UIs, augmented reality, video-transcoding, and so many other applications that are already on a path to becoming commonplace it would befit Apple to pursue developing their graphics expertise to the fullest.
Cheers. Here's to hoping Apple delivers.
(other things we can't talk about yet) yah confused, though you were supposed to break news, not wait for permission to to post it ...
Let's remember the big picture here. These ex-AMD graphic braniacs along with chip-guru Papermaster from IBM are joining a team at the former PASemi who collectively have worked on the development of the Itanium, Opteron, and ULTRASpac CPU's. Not to mention the now former president of PASemi now team leader of this Apple dream-team Daniel Dobberpuhl who was the lead designer of the DEC Alpha and the StrongARM CPU's.
Whew....what a crew. But more interesting is the PASemi chip PWRficient they were selling. This thing is multi-core, has a HyperTransport type memory controller, double precision FPU and Altivec multimedia instructions. It is also so power efficient that the military was gobbling them up to put into some pretty impressive signal processing equipment....which here is the rub. The PWRficient chip can be used for audio filtering, echo-cancelation, image digitizing, speech-to-text, wavetable synthesis....in short this chip is a hybrid CPU AND DSP all on one die along with integrated northbridge and southbridge.
Just the thing for an iPod and iPhone to continue to dominate with class leading features well into the future.