You have to pay eternal attention to developments that could become a 10X factor in your business - Andy Grove - Only the Paranoid Survive
|
|
|
Apple has to fess up on shoddy sales today
FRUIT-THEMED toymaker, Apple will have to confess the truth that its policy of flogging really expensive gear is not working in today's climate.
When Apple releases its sales figures today you can expect to see sales of Macs fall. This will be contrary to what you have seen in the tech press which still bangs on about how Macs are selling well, despite analysts' - and our - predictions to the contrary.
It will be the first time in six years that the company will have to admit that its sales are falling so we guess it does not come easily to Jobs' Mob.
Brian Marshall, an analyst at Broadpoint AmTech, expects that the company will report a five per cent drop in Mac sales during the year's first three months compared to the same quarter in 2008.
The last time that Apple reported a year-over-year sales dip was in July 2003 when sales also dropped five per cent .
This quarter, sales are expected to be even worse with a ten per cent fall compared with the last quarter. However, Marshall points out that this period is always bad for Apple because most of its sales happen in the holiday quarter before.
While sales of iPhones and iPods will also be sharply down compared to last year, Wall Street expects these sales to prop up Apple's bottom line.
Marshall predicts that the downturn in Mac sales will continue throughout the next quarter and decline by a further 12 per cent. Coincidently, this will be about the time that Jobs will get off sick leave and return to the company. Spinners will then claim it is his magic that will turn everything around. µ
L'INQ
Computerworld
Share this:
Share
Hi Nick,
sorry mate - visited this page this morning, but was still laughing about it later so had to come back. It's a comedy classic!
Shame is, I've respected your magazine work in the past (when you haven't been writing like a crimson-faced bigot ;-))
I suggest you get over whatever Steve Jobs did you your girlfriend, and get back to something approximating balance.
Cheers,
D
Still not correction to this story ?
You seemed happy enough to bash Apple when you thought the numbers were bad but this reluctance to correct your speculation after the results were released looks a lot like dishonest bias.
Time to go matey... ur really getting annoying.....
I can always count on Nick for my daily dose of how to run Apple.
Thanks for the laughs Nick. :o)
Apple posted revenue of $8.16 billion and net quarterly profit of $1.21 billion, or $1.33 per diluted share, compared to revenue of $7.51 billion and net quarterly profit of $1.05 billion, or $1.16 per diluted share, in the year-ago quarter. Gross margin was 36.4 percent, compared to 32.9 percent in the year-ago quarter, and international sales accounted for 46 percent of the quarter's revenue. The numbers represent the best March Quarter revenue and earnings in Apple history.
I guess that's why Nick didn't post an update. Hey Nick, s**t in one hand and wish in the other and see which gets filled first. That's the hand with the stuff Nick passes off as journalism.
Now he knows what it means.
Hi Nick,
I look forward to your follow up article where you admit how completely and utterly wrong you were. Wall St predictions blown away...again.
Did you hear the bit about $30 billion in the bank Nick?
How often does this idiot have to be wrong and isn't he intelligent enough to at least TRY and hide his bias? Step away from the virus ridden PC you use, fool. You're just no good at this... You're an example of Microsoft mediocrity.
You FAILED! HAHA
Instead of trying to spin the ridiculous earnings beat Apple just posted and the "drop" of Mac sales by ~1/2 of "your" prediction... how about just calling this one what it is manana?
With the Sylvie 'AMD wasn't so bad' article, I wonder if the INQ will demonstrate ANY CONSISTENCY when the article on Apple's earnings is written or whether Nick will just go off pout and yell "I'm not listening, I'm not listening"
Must be so sad being Nick today.
Oh Nick, if only wishing it to be so could actually, you know, MAKE it so, right?
All you Apple-haters must be really grinding your teeth now, as the company you love to hate just finished off a spectacular quarter, no matter how you slice it! And this, in the middle of the worst recession in the last 25 years!
You haters DESERVE life with Microsoft/Windows.
TSK TSK Nick....
The first thing about journalism is make sure you know what you are talking about. AND never...NEVER make predictions.
Apple posted INCREASED profits from last year AND INCREASED gross margins compared to last year.
Can we expect an apology from poor ol' Nick....
NAAHHHH !! Journalists are just like politicians....they never admit they are wrong.
Apple Inc. reported a surprise gain in net income for its second fiscal quarter as sales for the period came in better than expected. For the quarter ended March 31, Apple (AAPL: 121.51, -0.25, -0.2%) reported net income of $1.2 billion, or $1.33 per share, compared to earnings of $1 billion, or $1.16 a share, for the same period the previous year. Sales grew 9% to $8.17 billion for the quarter. Analysts were expecting Apple to report earnings of $1.09 per share on revenue of $8 billion, according to consensus estimates from FactSet Research.
2.22 MM macs - representing a 3% decline YOQ
11.01 MM ipods - representing a 3% increase YOQ
3.79 iPhone - representing a 123% increase YOQ
Gross Margins - 36.4% up from 32.9% YOQ
THEIR MARGINS ARE INCREASING IN A DIFFICULT ECONOMIC TIMES - HAHAHAHA
Absolutely FUKING amazing. Slight decline in macs (especially since the hot selling Macbook Air was released YOQ), but everything else is firing on all cylinders. iPods continue to show growth, and iPhones are still selling at a good clip.
All these numbers trounce the idiot ANALyst estimates.
Oh, and 30 billion in cash!
Oh, by the way - this supposed "reporter" is an idiot shill for Microsucks!
Hahahahahahahahahah WRONG
"Sales of iPhones almost double"
"Apple Inc. reported a surprise gain in net income for its second fiscal quarter as sales for the period came in better than expected"
From Marketwatch.com
What are we to do with you. I think you are the love child of Steve Jobs. write about something else you narrow minded little man. Or at least ffs try and come up with something fresh rather than some pun based around "fruit maker", the fruit is stale my man.
I love the use of "our" as if this is some sort of consensus and not just one blowhard with a personal vendetta. Nick what do your channel checks for Q3'09 reveal... 'prediction' based on what? Other people's predictions or what you hope for? Seriously what ACTUAL DATA was compiled in making this prediction and why not print it BEFORE the analyst consensus is known?
Again, in true journalistic integruty, Nickie does not put the Apple #'s in perspective with the rest of the industry.
Just curious a 5% drop this quarter from previous year .... how does that compnre to other computer makers? #'s from other computer makers would seemingly, from a quality point of view, be an important # to include and provide some perspective...While not a direct comparison, some of the OEM's (Intel and AMD) had far LARGER drops YoY.
And then CONVENIENTLY switching from quoting a year on year # to a sequential quarterly #... what does that tell you about the agenda of the author.
While I know the INQ editors don't read the comments, are they not embarrassed by crap like this 'article'. While meant to be a site with edge, is this garbage really representative of what the Inq wants to portray?
people relax! with billions and more billions in cash at the capuccino bank i don't think apple has to worry about liquidity for - say - the next 5 years!
compared to other pc manufacturers, they undeniably have a broad spectrum of high-margin customer focused devices so if one fails (apple tv, for example) they just drop it and spend more cash on others.
they quietly buried the ipod-hifi because it obivoulsly was a very very bad product. the same will happen with others (my guess: mac mini, apple tv, iwork) but that won't break its back since mobile macs and smugphones will compensate for quite a while.
i am a regular inq reader and agree with many opinions expressed here (nividia sucks!) but the apple-hate is just embarrasing.
Isn't everyone tired of Farrell's constant steam of bile he spouts forth? In he very least do some research & use facts if you want to constantly bash a company. When your bs has no basis in fact you look more and more like the idiot than those you claim to be idiots.
It has gotten to the point that The Inq is no longer any different than a news aggregator from other locations. Awesome deal! I'll just go back to reading the same old sources. I'll get the information with out all the bs.
Without taking into account R&D, support, and software Apple are known to make a 50% markup on all there hardware.
This is why they are sitting with profit while the likes of Dell and HP barely scratch a profit together.
If the other pc manufacturers cared more about putting out fewer models with better profit margins they would also fair better in times such as this recession.
The same goes for other industries, Barely scraping a profit together does not fill up the bank and is perhaps the biggest lesson to be learnt as well as not borrowing beyond your capability and buying fewer products that will last over many cheep things. (£4 PSU's do not get you as far as OCZ and other premium branded ones though they both do the same job for example. Another example is a pie from Lidl and Asda contains 14% apple wheres one from tesco's contained 65% apple for only 10p more)
Supply and demand, if idiots will pay for it, Apple will sell it.
for Apple to drop prices, say 20% - 30%. After all most of their gear is made and built in China (like everything seems to be), designed in the USA. So their mark up must be high.
Quit selling the $200 more expensive MiniMac just because it has more 1 more gig of ram and a little bit bigger HD (worth about $50-$75) Lastly the video ram. All apple did was cripple the cheaper MiniMac video ram access since both use the same Nvidia 9400M chip to make punters think they are getting better video. Apple should put the 9600M in the more expensive MiniMac and then I may agree on the extra $200.
News to Nick! There's a recession on! Companies not immune to overall decline in PC market! News at 10! Maybe you'd like to cast an eye over it!
Roflol 1337 imab pawns noobs Apple suxxors.
There! Beat you all to it.