IT SEEMS DESPERATE Intel will stop at nothing to grab some spotlight and try to make its new Nehalem chips sound sexy, even if that means invoking hapless celebrities who likely wouldn't know one if it jumped up and bit them on the backside.
"Britney Spears, Miley Cyrus and Susan Boyle would recommend the Xeon 5500 servers for Economic Stimulus" proclaims the headline of a shameless search engine courting Intel Blog.
Looking to score some SEO brownie points in the most tasteless, name-dropping fashion, Intel's Shannon Poulin goes on to say: "While I don't have direct quotes of support from Brit, Miley, Susan or any country presidents who have signed economic stimulus into law I am pretty confident that if they were ever actually considering purchasing a server or workstation they would come to the conclusion that the new Xeon 5500 platforms would be their best choice."
This from a company which last week felt the urge to write and tell the INQ it felt some of our stories "just plainly uninteresting" and demanded to know if our readers actually cared for "such triviality".
So, here's a tip Intel; why don't you focus on your products instead of sitting in your big, expensive, silicon glass house, throwing stones and using barely legal methods to pathetically cash in on SEO from the likes of already patronised-to-death Susan Boyle.
Oh, and please leave the hype and sensationalism to the likes of us, we're more practised at getting away with such foolishness, and it really doesn't become you. µ