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Nvidia to launch non-existent GTX275 cards on April 2nd

Plan to crash AMD's 4890 launch
Monday, 30 March 2009, 09:52

IN RESPONSE TO AMD bringing the launch of its new 4890 card forward from April 9th to April 2nd, Nvidia has decided it wants to crash the party, moving its GTX275 launch to 2nd April too, only problem being, there aren't even samples available yet.

NvThe GTX275 (Nvidia's cut-down and rebranded 295) was originally aimed for release on April 6th. The INQ was told the Green Goblin had notified e-tailers that that date was unrealistic and had been pushed back until at least April 14th. But now it's been rushed forward again - albeit with no stock to show for it - to April 2nd, in direct response to AMD's launch of its real, and actually-existing 4890s.

Surely Nvidia realises it will look like a complete tit when launch date comes around and there's no cards to be had, right? Wrong. Nvidia's spin team has been working overtime to come up with a fittingly slippery excuse, and has decided that if pushed on the subject, it will just claim the press and launch embargo is set to be lifted April 2nd, while the actual E-tail availability is still April 14th. And yes, they do expect us to swallow this steaming pile of cobblers

E-tailers have been  told they can start selling the GTX 275 as soon as they receive stock. In the meanwhile, any e-tailer who wants to list the 275 can do so from April 2nd, even if they won't have the goods (goods?) for another couple of weeks.

Shocked crowd: "Oh look! The emperor has no clothes!"

Team Green: "Ehem, *cough*, oh yes he does... you,er, just won't be able to see them for another two weeks..."µ

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Comments
Haha

Hahaahhaah.. Thx for a good laugh Sylvie :)Despite the paper launch, and how many times nVidia get caught with both hands in the cookie jar, the nVidia fanbois show up and buy their crap. So why should nVidia do it any other way? I'm looking forward to benchmarks though, the difference between 275 and 285 is going to be minimal. Wonder if this more or less will "kill" the 285?

posted by : Dudler, 30 March 2009 Complain about this comment
WTF???...Where's Charlie???

What a friggin' shocker to find Sylvie's name instead of Charlie "I wouldn't piss on Jen-Hsun Huang if he was on fire" Demerjian!

Silvie, what have you done with Charlie? Come on...out with it...I know you did it...you might as well come clean...where is he, Sylvie?...You can tell me...I promise not to tell anyone, I swear! Oh, the humanity!

posted by : Jimbo in Thailand, 30 March 2009 Complain about this comment
Pot Calling the Kettle Black

Sylvie AKA Charlie, You would think that from articles like this that ATI are a shining example to the industry wouldnt you?

You know only too well that ATI has had plenty of such launches in recent years, particularly when trying to counter the 6800 Ultra and 8800GT/GTX era, but you obviously couldn't bother to do your research could you. Just another attention seeking round of pointless NVIDIA bashing.

posted by : Trevor, 30 March 2009 Complain about this comment
Charlie is safe and well...

he's just a bit busy at the GDC conference. I haven't kidnapped him or tied him up in my basement (though not for lack of trying, i assure you...)
And Trevor, sorry to disappoint you mate, but Charlie and I really are two completely different people. A quick google search would probably sort that out for you... or you could check out the INQ videos from IDF: http://www.theinquirer.net/inquirer/news/812/1006812/idf-video-round-round

posted by : Sylvie, 30 March 2009 Complain about this comment
calm down, calm down

You guys, it's not as if Charlie ate Sylvie and now pretends to be her.

This is the inq, not flaming about nvidia is like the Sun not writing moronic stuff about things that don't have the smallest impact on the world.

Sylvie is just yet another minion of Charlie Teh Great who shalt conquer the world so thou wilst never hath Cards of teh devil (nvidia) in thine device of computing!

posted by : shiznix the real shizzlix, 30 March 2009 Complain about this comment
Will wait and see...

It'll be interesting to see what happens - fact or friction? Either-way, Sylvie is doing her job and a great service to the INQ readership... I'm personally looking forward to seeing some benchmarks, whether or not the card is late!

posted by : Jack Squire, 30 March 2009 Complain about this comment
Bwahahaha

Sylvie - "You're asking me before I've seen the bar?"
Good to see even the INQ guys can be bribed.
My moneys on the 4890 performance wise, but sounding and sucking power like the 2900.

posted by : Matthew, 30 March 2009 Complain about this comment
A paper launch? Oh no... what about the children?

There are two ways you can tell this is not actually an article written by Charlie ( I did double take after I read the headline, I tend to skip them in my feed reader ).

1) The article actually presents a coherent point, that Nvidia are going to conduct a paper launch.... bad Nvidia.

2) The point is made in the length of a normal article, and not repeated ad infinitum.

It might have helped to point out that the "new" 4890 isn't really all that new, consisting of a slightly altered 4870... .and scored about 3.5% in 3dmark over the 4870 at stock according to hexus (30% o/c'd versus a non-oc'd 4870). But then DAMMIT need all the help they can get right now, that intel lawsuit isn't going to be cheap :P

posted by : George, 30 March 2009 Complain about this comment
No way!

A few points:

1. A 12 day difference in launch dates is negligible. I wonder why we make a fuss of it and why NVIDIA would bother to make a paper launch because of such small difference.
2. I would also like to see benchmarks.
3. Benchmarks related to the 4890 are actually more than 3.5% mentioned in comment above. I've seen ~20%.. Can't recall if it was at Fudzilla.
4. I don't think the 4890 will be a power consumption monster. Should be near the 275 anyway. Then again, our current standards are pretty much skewed to the high end. :\
5. The article seemed a bit unnecessarily aggressive, but I must admit I despise paper launches. The cheaters.

posted by : nic, 30 March 2009 Complain about this comment
Speculators...

Its odd to me how the 4890 gets so much glowing press and the gtx275 is deemed as vaporware. Hmm, let me overclock a video card and see if performance improves. Wow, that's news!!!

Uh, I think i remember reading a few weeks ago about the death of the GTX295... uh,they're still sellin'.

posted by : dave, 30 March 2009 Complain about this comment
I'm a Nvidia Fanboy

I have used ATI and Nvidia over the years and have built AMD and intel gaming rigs too and right now I prefer a intel/Nvidia rig. I like my GTX 285 on a Q9650 (3.0Ghz Quad Core) on a Gigabyte MOBO. It's quiet and very fast without needing a small reactor to power it like some rigs rigs do. The GTX 285 actually needs less power than the GTX 260, die shrink. If I recall Far Cry 2 stress test at 1920 x 1200 setting on high gave me a minimum of 62FPS and maximums of 118 FPS under XP. I'm not saying the soon to be Arab owned AMD/ATI is not good I just think that intel and Nvidia is better right now.

posted by : Regulas, 30 March 2009 Complain about this comment
nvidia sux

Can't the fanbois just stick that in their thick skulls?

posted by : suksi, 30 March 2009 Complain about this comment
Thanks for the heads up...

News is news.
Thanks.

posted by : Ed6, 30 March 2009 Complain about this comment
Nvidia is suposed to fight

Yaww... So a new re-spinned card from Nvidia is vapourware-lauched... They should be fighting ATI instead of making lame hardware. Thanks to Nvidia, we won´t see any new hardware from ATI as they don't need to worry abou the greens.
Without a fight, we won't see anything new for a while...

posted by : Curious, 30 March 2009 Complain about this comment
lol

Silvie would make a good ghostwriter for Charlie.

posted by : Kin, 31 March 2009 Complain about this comment
I see stock

Stock of GTX 275 will be available to buy in the UK on the 2nd! Look on any of the top e-tailers websites at 2pm :)

posted by : CBR, 31 March 2009 Complain about this comment
Not bias at all then....

What a load of pap. I am new to this site and im not an nvidia fanboy, but what a pthetic articl. Lets bash nvidia for what ever crappy reason you have got. I have built nvidia rigs and ATI rigs, at the moment i have 4850 x2 in crossfire with another 4850 x2 and i am very happy with how it performs but that doesnt mean that nvidia is crap just because im happy with my rig. Sylvie you need to grow up.

posted by : Andy, 08 April 2009 Complain about this comment
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