Chinese vid site pioneers copyright filtering
A CHINESE YOUTUBE-ALIKE has started using a filter for copyrighted content, but abiding by the law unilaterally could be the undoing of 56.com.
Software supplied by American company Vobile checks uploaded videos against a registry of copyrighted content and flags offending clips for humans to remove.
But as long as the plethora of similar sites continues to operate unfettered, punters will simply move along to the next content provider, eroding 56.com's user base, leading to falling advertising sales, which... well, you can see where this is going, can't you?
It's hard to decide which side of the fence we're on when it comes to this one, but it seems a shame that, in a country labelled a hotbed of piracy and copyright violation, the one company willing to make a solitary stand to operate within the law could be hoisted with its own petard. µ
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They kinda sorta work, but they suffer the 'prince problem'. I don't mean they're annoying, but that they see content, not use (as in the baby-dancing to prince court case). Copyright law allows exceptions based on use, and what's the betting that the minimum wage-slaves following the flags are not keyed up on the finer aspects of copyright law?
Well, considering Google, and it's youtube division, still mess up most of the time on what is a legal use of copyrighted material, the odds are not good.
In short, filtering technologies don't work. At least this isn't as bad, though, as the companies (like Audible Magic) that try and sell similar systems they claim will work on P2P, which they don't.
Automated Content filtering is a stillborn technology. It addresses only the restrictive aspects of copyright law, while ignoring the permissive and creative aspects of it - odd since most of these companies have major offices in the US, where the constitution states in pretty clear, plain language that the purpose of copyright is to promote progress, not stifle it and have everything under a draconian lockdown.
Andrew Norton
Pirate Party International.
True, jailing every copyright infringement doesn't help anybody. Also true that most of the systems for online video monitoring don't work. Even vobile's own DNA is rumored to be less a technological but a manual solution (http://tinyurl.com/vobile-finacial-difficulties). However there are companies out there that do have creative approaches on this issue, i.e. monetizing on the hijacked content. See US-Based Auditude's MTV/MySpace deal (www.auditude.com) or Germany-Based iPharro Media (www.ipharro.com). The former has a technology working. The latter claimed at last year's IBC in Amsterdam to be work on a Enterprise Server Solution that "fingerprints" a content owners products before these are released, thus, with the assistance of webcrawling or spidering services (don't know the exact scenario) find content and either reports or implements advertisement in it.
I think that "everybody" benefits from these monetization concepts