Teeth make smiles, and smiles make sales - Unidentified Harrods person in Alan Sugar's The Apprentice
DIGITAL VIDEO fixer-upper, MotionDSP, today released its Vreveal software, the quick-fix 'plastic surgery' for shoddy video based on technology already used by intelligence agencies like the CIA.
Back in September, Nvidia bought a "significant stake" in the little video software firm, heralding the move as a "strategic partnership" to promote its much-hyped, little promise Cuda.
MotionDSP CEO Sean Varah told the INQ that the software offers a 'magic button' to fix the kind of problems which commonly arise from crappy consumer-generated video, like shake, bad lighting, graininess and pixelation.
Varah also reckons the Windows-only application features patented CSI-style super-resolution technology, adapted from gruesome forensic applications, for use by "regular soccer moms and dads".
The secret sauce in Motion DSP's Vreveal is undoubtedly the firm's patented algorithms, able to analyse and extract information from multiple video frames and reconstruct a single, enhanced frame.
The software automatically locates all videos on a user's hard drive and bungs them into a single gallery where it proceeds to offer the chance to 'Fine Tune' them with enhancement controls, or, for the digital incompetent, a 'one-click touch-up' button.
Vreveal also purportedly allows users to capture print‐quality still images from enhanced videos, as well as a feature for rotating sideways videos, trimming vids down to their best moment and easily uploading them to Youtube. So those annoying videos of cats and cute babies? Well... they'll still be crap and annoying, but less grainy and better lit. Yay!
MotionDSP makes the grand claim that Vreveal can enhance videos up to five times faster by porting to the GPU, freeing up the CPU for other tasks.
Varah admits the software only currently ports to Cuda-enabled Nvidia GPUs, but reckons the firm will adapt itself to OpenCL right sharpish, once it becomes available, begging the question 'why is Nvidia still investing so much in Cuda for crying out loud?!'.
Also, Nvidia has made MotionDSP draw up a slide claiming 'Even netbooks can get 5x speed benefit from Nvidia GPUs in the Ion platform', which is just great, except... er, where do you buy a netbook which runs the Ion platform?
As far as we know, the Ion still has no design wins, so good luck accelerating Vreveal on your nonexistent Ion netbooks, folks!
All prodding aside, however, the software does appear really user friendly, with Varah telling us his firm is, "offering the most powerful video enhancement techniques available in an application simple enough for any consumer to use".
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