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Nvidia rehashes three year-old news

Physx on PS3, new in 2006!
Wednesday, 18 March 2009, 16:27

NVIDIA SPINNERS MUST BE getting really desperate for people to pay attention to Physx, their insecurity is directly correlated to the level of news rehashing. This time, they are claiming Physx on the PS3, which they have already had for three years.

If you read the release, they are proudly proclaiming to have Physx on the PS3, an amazing achievement, right? I mean distributed from the Sony developer network directly, and they are an approved middleware provider now. Great, right?

Well, what they don't tell you is that they have had this for three years now, two years and 360 days if you want to be pedantic, but close enough. Ageia, whom they bought to get Physx, was approved on the PS3 as free middleware in 2006. Conveniently, the Ageia press archives have gone poof, but you can read the rehashes here and here and here and here, along with about a dozen more if you know how to use Google.

That brings up the question of why they feel the need to beat this drum? It is literally the same old news, three years later. Nothing is new here. Well, there is one thing new, Nvidia completely forgets to mention that he last time it announced this new technology, it had the 360 and Wii on board.

This time, those two are gone, but it is three years later, and the 'technology' needs some headlines. I guess the real news here would be the deprecation of the API on the other two platforms, the PS3 is a distant third place in the market, so, umm... forward to victory!

Seriously though, there is no reason to 'announce' this 'new' 'technology' because it was announced years ago, isn't new, and barely qualifies as technology any more. You can even get open source implementations now. Other than those paid to implement it, Physx has absolutely no market traction, so it is time to shout louder.

That leaves the usual suspects, stock options, distraction from another piece of bad news, or someone wants to look important. Whatever the reason, it is nothing more than blatant press manipulation.

Quite sad really. µ

 

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Comments
No other news outlet has caught this detail!!!

Here come the complaints about Charlie but he is bringing something important to this story.

Every other outlet I've read completely ignored PhysX's history pre-nvidia.

Well done Charlie!

posted by : Nick, 18 March 2009 Complain about this comment
True - but with a side of winge

True enough, seems like Nvidia rehashes old news. But isn't that really more of a 3 sentence "who cares, really?" item, instead of a multi-paragraph winge?

posted by : Chris, 18 March 2009 Complain about this comment
+10

Usually Charlie's "news" about nvidia are just entertainment.
This time i'm impressed.
But I'm not sure You are correct.
In all news i have not found (i didn't try much) any info what chip they'll use for Physix. The Cell or their own 7800 based GPU.
Second case might be very interesting.

posted by : nonsense, 18 March 2009 Complain about this comment
Wrong, Charlie didn't understand anything

This article of Charlie is just bullshit.

It's not that PhysX is something new on PS3 (of course not), the Nvidia press release talks about the fact that developers do not need to buy a separate license for using physx anymore. Now it is for free for all registered devs in the Sony dev network (because of the new license agreement).

posted by : The One, 18 March 2009 Complain about this comment
The reason it's dropped 360..

Is because it's simply not upto the job of running it. Only high end PCs and PS3s have the grunt to be able to do it.

http://forum.beyond3d.com/showthread.php?t=23158

posted by : Mark, 18 March 2009 Complain about this comment
Nvidia ADDS x64 Extensions Yesterday....

When My Invisible RoomMate, Ultee'64 States Nvidia needs 64 bit, Ultee' means in NT6 Capable range. Yet, Todays story from Nvidia is that Windows.x64 Extensions are being added to Agenia PhysX protocol for first time. Nvidia Owning PhysX, after ibm started project years ago, then Agiena carried on, selling to Nvidia for Cool 4.5 billion $US (Must O' Been early Recovery $$$).So Hopefully Nvidias PhysX 64 will be smooth in iA64, time will Tell.When There Is Progress, Progress is Made. STeWie Drashek.

posted by : ULTEE'64, 18 March 2009 Complain about this comment
Armchair analysis and moralizing

FPS benchmarks of games using GTX280 & GTX260 cards suggest that in systems CPUs below a top end quad or i7, the games are CPU limited not GPU limited (perhaps not on 30" monitors, but at 1680x1050).

So nVidia has to find a use for all those little processors, lest people notice that they can get by with a 9800<suffix . Why not do physics with them?

It is marketing, to be sure. But what is wrong with that?

Or it may be that nVidia wanted one piece of silicon for both GPU HPC market and for the desktop market. But, again, what is wrong with that?

posted by : hoohoo, 18 March 2009 Complain about this comment
Must be on the cell

because the 7800 can't officially run PhysX...

---

and @ Mark: Putting the PS3 in the same category as a high-end PC is just plain ludicrous!

posted by : Nick, 18 March 2009 Complain about this comment
You can still find the original...

...if you know where to look... ;-)

http://web.archive.org/web/20060422021556/ageia.vnewscenter.com/press.jsp?id=1141898679387

posted by : Bob S., 18 March 2009 Complain about this comment
Re: Dropped on the 360

I have to correct this comment that was obviously pulled straight of the author's bum, immediately followed by his head...

If you actually compare the computational power of the PS3 and the 360, and i mean the real life computational power not the ones created by theorectical products of clock speeds and pipes, you will see the machines are fairly similar with the 360 having more powerful graphics so its generally regarded by developers as the better platform.

To state that the 360 doesn't have the grunt to run physx is quite absurd when you delve into the details. the Physx processor is designed to offload physics processing from the CPU and/or graphics card. To suggest that a more powerful processor is required to run this demonstrates a TOTAL lack of understanding in this arena. Its designed to offload the CPU, so you would actually get more benefit on a more modest setup.

I have to laugh at these kids that pull these comments out of thin air with no understanding and no basis in fact, and just carry on making them up as they go along.

What ever the response might be to this comment I won't be holding my breath because it sure to be another round of unsubstantiated twoddle or more likely the "my dad's car is faster than your dad's" rhetoric, either way I won't be reading the comments just charlies great articles....

posted by : 99flake, 18 March 2009 Complain about this comment
Re: dropped on the 360

By the way Beyond3D is the Nvidia equivalent of the former Iraqi ministry of information.

And to quote a forum full of spodders as the gospel truth to substantiate an absurd comment really does take the biscuit...

posted by : 99flake, 18 March 2009 Complain about this comment
What about the competition?

I keep wondering what is the future of physics in gaming. Can you guys do an article on Havok physics? Is either one edging out the other? Or will the future be engines like Half Life2 and Farcry where physics are custom made? From the articles I've read, Havok seems to be doing ok(I believe they are going to be used in the new Diablo III) but they do not seem to market themselves as much as Physx. Is Havok less system demanding? Which one has more features?

I know it's fun to catch a company overhyping their product but it would be nice to supplement the article with some news on the state of physics in gaming.

posted by : Drew, 18 March 2009 Complain about this comment
@ 99Flake

ah Flake, my evil nemesis, again supporting Charlie. Frankly I dont care about this article. Physx needs a fair bit of work to make it appealing, still sucks too much processing from the gpu. I had a OCX Maxcore GTX260 and it lagged on Mirrors edge with physx enabled. The GTX 295 mind you ate it up, however, you shouldn't need a 400 quid gfx card to run physx at 1920 res. For the record flake, state your graphics card please :)

posted by : DM, 18 March 2009 Complain about this comment
@DM

If your OC 260 is lagging on Mirrors Edge, just imagine the PS3's hobbled 7800 trying to cope!

posted by : Nick, 18 March 2009 Complain about this comment
Another Idiot Story from Charlie

Does this guy ever do his homework?

http://developer.nvidia.com/object/physx.html

Says right there that you can license the source code for the Xbox 360.

Sheesh. Next time, try a little research before posting your unsubstantiated rants.

Don't you have anything better to do than to make up stories?

posted by : Dog's Breath, 18 March 2009 Complain about this comment
Is this news, really?

WHO CARES? I like to read about nVidia, I'll admit it... their company has fascinated me since the TNT days. They have been at the forefront of graphics technology for a long time, now. If you want to bash, that's fine, I understand, but to just post every rant you can think of about every press release that comes out of nvidia (or affiliates for that matter).... damn, you really don't have much of a life.

posted by : dave, 18 March 2009 Complain about this comment
@ Dog's Breath

He said that the 360 + Wii are absent from the new press release.

---

Try reading the article before shooting your mouth off. It might help you look come off less like a tool...

posted by : Nick, 18 March 2009 Complain about this comment
Nick: You Are an Idiot Too

let's see.. NVIDIA is announcing that the PhysX SDK is now available on the SCEA network.

Something that Charlie doesn't comprehend.

Then Charlie says PhysX is not supported on Xbox 360. Which as I pointed out to you, is patently false.

In fact, Charlie says: "Nvidia completely forgets to mention that he last time it announced this new technology, it had the 360 and Wii on board. This time, those two are gone."

Really? Gone how exactly? You can license the PhysX SDK for Xbox 360. As indicated on the NVIDIA developer Web site.

Don't know about Wii, but in this case, Charlie is an idiot. And so are you.

posted by : Dog's Breath, 18 March 2009 Complain about this comment
You know...

It just goes to show that you can't be too careful.

posted by : Angus Patterson, 18 March 2009 Complain about this comment
Sigh...

I don't know why I am getting into this but:

The article is about a press release.

The press release mentions one game console.

That console is Sony's PS3.

Charlie says that in the original announcement, the press release mentioned all three console systems.

Charlie points to that contrast.

You say that makes him an idiot?

The fact that I understand Charlie's point and take no issue with his article makes me an idiot too?

Try once again to read the article. Keep a dictionary handy for the big words and don't give up.

Literacy may still be within your grasp!

posted by : Nick, 18 March 2009 Complain about this comment
No, Nick, You both are idiots

Who cares what you think Nick? The issue is that Charlie's story is factually inaccurate.

So what if they aren't included in the press release? It's about the PS3 Why would they be inclined to mention other platforms? Maybe legally, they can't? My point is that Charlie says that PhysX for Xbox 360 is not supported. That isn't true. That is the key point that points to what an idiot Charlie really is. And, anyone who believes this drivel is by nature, one too.

posted by : Dog's Breath, 18 March 2009 Complain about this comment
Ironic.

"NVIDIA SPINNERS MUST BE getting really desperate for people to pay attention"

should read as

"CHARLIE MUST BE getting really desperate for people to pay attention (to his articles where he's STILL bitching about nvidia)"

Ironic.

posted by : ostar, 18 March 2009 Complain about this comment
dog's breath

dog's shite..i mean breath..perhap's you care to underline where Charlie says that physx for the xbox is not supported?
See if you can find it like a good little doggy.

posted by : jay, 19 March 2009 Complain about this comment
Ok... Now what?

Companies do this all the time... That is call marketing. Nothing wrong with that. I am laughing.. (laughing at you Charlie)

posted by : reallyy, 19 March 2009 Complain about this comment
So what?

Apple does it all the time, they did it with there iPhone and with every other product they bring out. They make the same claims, it's revolutionary, it's the first of its kind etc. But as we all know, it's not, it's old technology and it's not revolutionary in any way.
Point is, it is marketing spin and is to be ignored by those of us with any sign of intelligence. This article is simply spinning the spin. All I got from it was that the so called journalist whom wrote it, really just hates and loathes anything nVidia says nor does. They should bring back journalism to The Inquirer, it's turned into a personal blog of hate. I think it is pretty probable they are being payed to report fairy tales by company's beginning with the word 'A'.

posted by : Minotaur, 19 March 2009 Complain about this comment
@Minotaur

'payed to report fairy tales by company's beginning with the word 'A'.'

I hope so, it would be the only I know now that amdmb.com isnt around. It was a lot more fun back then.lol

posted by : flash, 19 March 2009 Complain about this comment
@People_with_their_panties_in_a_bunch

Good job Charlie, although I dont agree with all your articles you do have the courage to stand up against the big corporations.

At the people attacking Charlie, like Charlie cares about your shitty opinions. He'll keep writing and making your lives even more miserable.

posted by : Ariel, 19 March 2009 Complain about this comment
@ostar

Charlie at least got your attention alright.

posted by : crapper, 19 March 2009 Complain about this comment
Fantastic

nVidia AND console fanboys all flaming the same thread.

Inspired, Charlie. Truly inspired. Top marks.

posted by : Fitz, 19 March 2009 Complain about this comment
Uber Fantastic

Fitz it get's better - it looks like some apple fanbois have joined in. Next it will be Sunnyboyz joining the fray.

posted by : Humongous, 19 March 2009 Complain about this comment
So what?

So what, even if it was a complete rehash?

PhysX is the one clear differentiator between Nvidia and ATI. ATI is ahead in terms of DirectX support and generally appears to offer more price/performance. Nvidia offers better power management and more speed at the high end.

Given two cards with comparable speeds, where DirectX 10.1 support is not important, PhysX might swing the purchase.

posted by : Peter Kay, 19 March 2009 Complain about this comment
True, But More to it

Hello All,

I'm also glad that Charlie pointed out that PhysX on PS3 is not news.

What is news, is that Nvidia is making PhysX SDK free to developers as part of the Sony dev kit, as part of an agreement b/w Sony and Nvida.

Moreover, since PS3 uses a Nvidia GPU, PhysX could potentually receive extra horse power from the GPU since Nvidia upgraded PhysX to use their GPU to do the maths. Those two items being the major points of the news for developers and anyone with a PS3 that cares.

Cheers

posted by : Kode, 19 March 2009 Complain about this comment
Read it and weep Charlie

http://www.engadget.com/2009/03/19/nvidias-physx-sdk-sashays-onto-nintendos-wii/

http://www.nvidia.com/object/io_1237459794715.html

Just two days after NVIDIA proudly announced that its PhysX technology was coming to Sony's potent PlayStation 3, the same can now be said in regards to Nintendo's decidedly less potent Wii. As the story goes, NVIDIA has just been approved as a third party tools solution provider for the Wii console, which inevitably means that the PhysX SDK is now available for registered Wii developers. Quite frankly, we're really interested to see where this goes; unlike Sony's SIXAXIS, Nintendo's Wiimote is highly based on physics already, so the possibilities here seem even more limitless. Get to work, devs!

posted by : Mark, 19 March 2009 Complain about this comment
Multiple platforms

I think that PhysX on Wii the real news
- it means that PhysX is now on all platforms (PC, 360, PS3, Wii)
- so developers are more likely to develop for it
- which will help nVidia in the long run...
- and they're also trying to play sweet with all the console manufacturers so that maybe, just maybe, they can pick up a slice of the next generation business (after Intel fails to get Larabee into the PS4).

posted by : Phil, 19 March 2009 Complain about this comment
How come there is not much news about Havok?

I just went to their site, www.havok.com, and found they are on more platforms than I thought. They have already released games for PS3, Xbox350 and the Wii on top of PC titles. Not only that but they are used in some big titles...Fallout3, Company of Heroes, Bioshock, Orange Box(this was blew me away, thought Valve had their own physics engine this whole time), etc.

Is it newsworthy to be mentioning Phsyx considering the history of Havok or is it important to note they may be catching up?

posted by : Drew, 19 March 2009 Complain about this comment
PhysX Titles

I went to the nvidia site and it directed me to a page on nzone.com:

http://www.nzone.com/object/nzone_physxgames_home.html

PhysX titles are already available for the PC, Xbox 360, Wii and PS3.

I was surprised to see Unreal Engine 3 on there. Based on this, it would appear PhysX has a lot of momentum too.

posted by : DonJuan, 19 March 2009 Complain about this comment
charlie read and learn

http://www.guru3d.com/news/nvidia-physx-on-ps3-and-wii/

6 lines are more informative than your
stupid rant article. you are just pathetic

posted by : applejack, 20 March 2009 Complain about this comment
Achievement Earned

Say what you've already said again. - 5 G

posted by : Smalls, 20 March 2009 Complain about this comment
WTH is going on?

DonJuan, I went to the site you provided and one of the first titles I see is Age of Empires III. IT IS LISTED ON BOTH SITES. Aren't Physx and Havok in competition? Is this a fluke or is it possible to use both physics engines on the same game?

Another quick glance and I found Tom Clancy's Ghost Recon Advanced Warfighter 2 is using Physx on PC/Xbox360 and using Havok on Xbox360/PS3 per each site.

Inquirer can you please look into this?

posted by : Drew, 21 March 2009 Complain about this comment
Absolutely phenomenal

Wow, some of those comments are quite stupid to say the least.
Try being less dependent on inq and read some other news sites who do their research.

-PhysX SDK is available for all current gen consoles

-The actual news is, that it's free now to registered devs both on PS3 and Wii (dk about the 360, probably still got to pay for it)

-PhysX SDK is a realtime physics engine middleware/software library for physics like Havok with NO GPU acceleration AT ALL. All this bitches who whine over the internet that it won't even work on Wii and 360 because they got ATI gfx: STFU please.

-PhysX GPU acceleration only works on CUDA-enabled Geforce graphics cards (8-series), so I don't think the PS3 can capitalize on that, since the RSX is close to an Geforce 7800

-Biggest idiot of all again: Charlie, who is not able to comprehend simple sentences. I don't know what happened between you and Nvidia, but writing news like that is pathetic.

posted by : Yshan, 25 March 2009 Complain about this comment
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