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The Abit Obit

USI pulls the life support
Thursday, 5 March 2009, 14:34

Abit-obitIT SEEMS the machine that goes ping has given up on Universal Abit for good. After several attempts to realign their business, reshape it into a maker of CE goods and switching around of exec chairs, the company has finally given up the ghost.

According to our sources USI, Abit's mothership, is killing the brand once and for all since it failed to make an entrance into the CE market. Last year, the motherboard department  had ceased to be, as well as most of its European staffers, leaving only a skeleton crew of salespeople to man the phones.

At the time (back in November) we were told OTR that the company was not expected to last out Q1 if business did not pick up - and it looks like the now former Abit employee was bang on.

The company will be recalled for its feats of enthusiast engineering as well as breaking some moulds à la Asrock with products such as the BP6 dual-Celeron motherboard that would get you a workstation-class computer for next to nothing.

They will also be remembered for having one of the most chaotic management in history, with execs dodging and darting in and out of the company.

Abit and USI were nowhere to be found when it came to confirmation on this matter but a couple of mails in our inbox say it is so, sadly enough.

The thing is, however, Abit is just a brand for USI, and the question now is: what'll happen to after-sales support (Abit did put out some decent X38 and X48 motherboards) and the remainder of the staff? µ

 

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Comments
ah!

@last, a good O.C'ing mobo manufacturer dies ... i miss their NF7 series [yes, teh RED LEDed 1] ...

posted by : H.M.Zaman.A, 05 March 2009 Complain about this comment
So sad

Abit introduced me to SMP setups with their legendary BP6, allowed me to run two Celeron 300s at 600 MHz in SMP mode, ah Windows 2000 run like a train!

Efros

posted by : Efros, 05 March 2009 Complain about this comment
RIP

I for one will miss good'ol Abit :'(

posted by : WEKS, 05 March 2009 Complain about this comment
programmer

my first mobo was the VP6 dual 370 socket, loved the IT7, it was all downhill from there. evga took over where they left off.

posted by : headros, 05 March 2009 Complain about this comment
I will miss ABIT 4 ever

Ohh the good old days of the NF7-S and the AN7 mobos - The time when Athlons where the creme - Hey my Athlon XP-M (w/ unlock multis ;) 2600+ (running on AN7) Still going strong - RIP ABIT - I own an IN9 Max mobo w/ a Q6600 G0 CPU and must say that it works super (w/ a Special BIOS or course).

Too bad - I will miss oldschool ABIT

posted by : Gerald, 05 March 2009 Complain about this comment
Good riddance

Abits website was a very bad joke with many damaged (and damaging) links. What I mean is that you risked downloading a considerably older driver from them unless you checked and doublechecked. I just installed an Asus motherboard today and they will follow Abit into the grave soon, judging from their website and download facilities.
Abit will burn in hell for the way they treated their customers and I wont be saying any novenas for them -:)

posted by : Adennehy, 05 March 2009 Complain about this comment
Gone but never forgotten.

Too bad - I will miss oldschool ABIT [2]

posted by : lamps-BR, 05 March 2009 Complain about this comment
Abit Lives...

...on in few of my boxen. I'm with Efros, Celly 300-- 600MHZ-ish on a BP6 with Alpha Coolers, then Peltiers with novel water blocks and lots of Ear Plug Wax stuffed around the socket'de'370s.

After easily OC'n 486s to 160mhz, this was my first(and LAST) hard-core tinker 'til sun-up build. It still runs after MUCH abuse.

All good things must end.

Abit wasn't perfect, yet provided more smiles than tears.

Au revoir, my friend.

posted by : ImAbitOfAnOrphan, 05 March 2009 Complain about this comment
Soild Board Maker

I never got a bad Abit board. They were all rock solid. More than I can say for the current batch of front runners!

posted by : Deiter Hogradish, 06 March 2009 Complain about this comment
No loss

Abit never had their act together unfortunately. They typically sold half-baked products and provided zero support in the U.S. Would have been nice if they could have gotten it together but it just never happened.

posted by : Jorge, 06 March 2009 Complain about this comment
Oh great.

Though I've already accepted that they were screwed when they pulled from the mobo market I’ll miss them. They sure were a darn site better than the masses bug ridden BS I’m currently hav’in to deal with. :(

posted by : Alex, 06 March 2009 Complain about this comment
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