Life is too short not to exact a bitter and bloody revenge
AS WE PREDICTED this morning, Intel will get TSMC to put its Atom into a System-on-Chip (SoC) ready for use in smartphones and MIDs.
The firms signed a memorandum of understanding (MOU) covering everything from the technology platform, intellectual property (IP) infrastructure, and SoC itself.
Chipzilla's CEO, Paul Otellini, was clearly ecstatic his firm would be expanding its Atom SoC availability and gushed, "the combination of the compelling benefits of our Atom processor combined with the experience and technology of TSMC is another step in our long-term strategic relationship."
Otellini's counterpart at TSMC, Dr. Rick Tsai, shared the Intel chief's exuberance, noting the firms expected the collaboration would, "help proliferate the Atom processor SoC and foster overall semiconductor growth".
TSMC makes smartphone innards for the likes of Qualcomm, so it would appear Intel is stoking the flames of competition and readying itself for a tug of war with British chip firm, ARM, whose low powered chips have had Intel turning green with envy of late.
"This is a direct attack on competing processors, especially the ARM processor", confirmed analyst Jack Gold, noting the little British chip outfit was punching well above its weight by trying to scale up from phones to embedded gadgets, whilst Intel was trying to scale down power and compete in the lucrative phone space.
Gold reckons the battleground will be "aggressive and potentially bloody, with huge potential returns".
Intel's deal with TSMC is likely to spawn a plethora of low-powered MIDs, smartphones, netbooks, and nettops for Intel to flog while TSMC will be able to fiddle around with Atom and build its own customised versions of a processor it didn't have to design itself.
On top of that, TSMC will probably be able to couple its work on Wimax enabled devices with its new work on Atom processors.
It'swell known Intel isn't particularly good at custom designing for volume customers, so teaming up with TSMC, a firm which specialises in doing so, is a sharp move and one which should allow Chipzilla to shift a large amount of embedded chips whilst reaping licencing fees to boot. µ
See Also
Intel turns to TSMC for help
Has anyone noticed Sylvie's pro Isra..ahem Intel news reporting? I've never seen you critize Intel, ever, Sylvie, at least not in the same way as Charlie does Nvidiot. Do you fear you'll lose your job at Israetel if you stop being nice to them?
Why are you taking such a pointless (and dickless) stab at Sylvie?!?
I met her at the IDF last August, she is a very nice person. She is just doing her job, and that is keeping us informed about important events in the IT sector.
Besides, what is there negative to report about Intel lately?
Go back to your mommy and ask her to teach you spelling while you cry because someone else is having all the fun.
So what if you met her at IDF, fanboy? I never said she wasn't a nice person, although Emma says she's a lesbian. It's because "people do their job" whey we lose ours. I've been following the INQ propaganda for quite some time now, isn't it obvious to you already? I can name you a thousand popular websites that started off all nice and clean- ended up biased due to funding from chip giants. Nevertheless, Sylvie must be really unpopular at INQ because most of us don't come here to just read some news. If I wanted to read some PR-crap, I'd just visit intel.com and go through the press release.
"Don't spoil your women by applauding them for something silly in hopes of getting yourself laid one day."
"Besides, what is there negative to report about Intel lately?"
How about a "cheap" new cpu that costs over £200, mobo to go with it that also costs £200, and RAM that costs £200.
Way to go Intel. I hope AMD catch up to i7 soon, I'm sick of Intel whacking up prices when there is no competition.
And where is The Inq styled pisstaking in that article? It's sadly lacking, I enjoy the pisstaking.