Blackberry takes pot shot at Apple
Fruit wars
Friday, 27 February 2009, 11:36
RESEARCH IN MOTION the Canadian company behind the Blackberry brand of business-based mobile phones, has taken a direct shot at competitor Apple in a video marketing campaign.
The video shows a blackberry (the fruit not the phone) shaped bullet being shot through an apple in slow motion, followed by the legend... 'The world's first touch-screen Blackberry. Nothing can touch it'.
Judging from some of the less-than-flattering reviews, you probably wouldn't want to touch it... with a barge pole. µ
L'Inq
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Negative reviews? Sure there are but most of the criticisms don't hold value (e.g. OS not being user friendly - which is BS - I never owned a Blackberry and I found in completely straight forward to use) are based on pre-release or the just released OS (which has since been updated). I got mine in December and just love it. No problems. Better then the iPhone? In general, yes! If you are a teenager or a university student you will be fine with the iPhone. The Storm comes with Documents to Go installed, has a higher resolution camera with led flash, records video, and you can copy and paste.
Even today, most adverts for mobile phones include the weasel words 'Screen Images Simulated.'
Why?
They spend their ads showing how good it is to keep in touch with people for not that much money (the UK strategy), or that the connection won't get dropped too often (the US strategy).
Sadly even Apple has to add 'Stages simplified or removed' to their iPhone ads.
I'll take Blackberry more seriously when they show what it is like to use their phones in their adverts without simulating their screen images. Then the subtext won't be 'The UI might not be perfect, but we've got lots of features!'
I think the Palm Pre experience is a lot closer to providing a useful competitor to Apple.
Alex4D...
Screens don't normally film well. Try pointing a video camera at your television and see if it really looks anything like the real image. It's also tricky to move between screens and apps and things without getting big ugly hands in the way, not to mention the hassle of screen-savers going of mid-filming, that sort of thing. By having 'Screen Images Simulated' you can usually end up with a more realistic and certainly more useful looking advert than if you'd used the real thing.