Iphone users have the attention spans of hummingbirds

IPHONE APPLICATIONS depend on novelty value and are hardly used after they have been on a punter's phone for longer than 20 days.

According to a report from Pinch Media just 30 percent of people who buy an Iphone application actually use it the day after they bought it. After 20 days less than five per cent of those who downloaded the application are using it.

If they download a free application they are even less likely to use it, indicating that many Apple users believe that, unless they have paid shedloads for something, it is not worth having.

After seven months, 15,000 applications, and 500 million downloads later App Store activity continues to be huge.

However most punters are either wasting their money, or are not interested in what is available.
Pinch Media CEO Greg Yardley said the fact that iPhone users don't get the chance to try before they buy, means that many of them are saddled with software they don't want. The reason is that they are so cheap that few users think to shop around before they buy it, instead they pay for and download anyway.

Only 10 percent of Iphone applications appear to retain an audience over time, and these are games and entertainment listings. Facebook and social notworking sites are also doing well.

Developers are still making plenty of money from the other 90 percent, Yardly said. But users are generally wasting their cash and good products are not getting proper promotion.

If you don't get on those Top 100 or Staff Favorites lists, your application does badly however good it is. µ

L'Inq
Pinch Media