Bloggers take cash for lies
Nibble
Online scandals down under
Thursday, 19 February 2009, 15:36
TOP BLOGGERS HAVE BEEN TAKING CASH to take part in guerilla marketing schemes in the Land Down Under.
Amateur video maker Hugh Thomas, 26, from Bondi, has admitted he was asked by a mystery third party to create a video blog on the Tim Roth movie Lie To Me and publish it on his popular Youtube channel, in return for payment from 20th Century Fox.
Thomas's 'hughsnews' Youtube channel has 20,000 subscribers and the six-minute satirical video on Lie to Me attracted 10,800 views but it was joined by scores of other clips created by Youtube users around the world which were also sponsored by Fox. µ
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Yet another reason not to pay much credence to blogging. It's especially annoying how much the BBC's site refers to it. It only serves to reduce its own credibility.