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A-Data and PQI rumoured Intel SSD partners

Join Kingston, Micron
Friday, 13 February 2009, 12:53

RUMOUR HAS it memory module makers A-Data Technology and Power Quotient International (PQI) will be teaming up with Intel to market co-branded solid-state drives (SSD).

Intel-ssd-idf-small-2

The rumour, being spread by Dodgytimes, reckons A-Data will be announcing its debut in the SSD market imminently and that PQI will also be unveiling its dual-brand SSDs by the end of February.

PQI says it will also be aiming to score big with its NAND flash SSDs in the Chinese white-box netbook market by partnering up several local netbook makers.

A-Data and PQI wouldn't be the first to follow the co-branding route. Back in January, Kingston also plunged head first into the branded SSD market in a similar co-branding partnership with Chipzilla.

Likewise, IM Flash Technologies, a joint venture between Intel and Micron, is already busily churning out 34nm NAND flash chips for SSDs in small-form-factors for cameras, Mp3 players and other shiny, expensive little toys.

When we asked an Intel spokesman what he could tell us about the rumour, he responded he hadn't heard anything about it and noted the Digitimes report seemed, er, dodgy to him. µ

 

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Comments
Can you give us a guess as to why ...?

I don't understand what the motives are here. Is Intel supplying all the parts and just allowing A-Data and PQI to co-brand on the product for a price? Do A-Data and PQI not make their own memory?

Just wanting to understand this bit of business a little better, that's all. :)

posted by : Scott, 13 February 2009 Complain about this comment
The great rebranding

Adata and PQI don't own any fabs. My guess would be that Intel has a glut of NAND they need to sell this Q and no one else was dumb enough to buy...

posted by : DrPepper, 16 February 2009 Complain about this comment
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