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Apple is the most social brand

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Friday, 30 January 2009, 13:46

SOCIAL MEDIA research firm Vitrue says that Apple leads the list of 'most social' brands.

According to Advertising Age, Vitrue's index scores, "The conversation volume around 200 brands on a variety of social-networking, blogging and micro-blogging sites." Every mention counts, apparently, according to the adman's old maxim that all publicity is good publicity.

Apple brands on the list include Iphone (1), Apple (3), Ipod (7), and Mac (16).

Microsoft brands that made the list are Xbox (5) and Microsoft (11).

Other technology brands in Vitrue's top 20 include Sony (9), Dell (10), Nintendo (13), Playstation (15), Hewlett-Packard (18) and Blackberry (20). µ

L'Inq
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Comments
Somehow not surprising

Somehow I'm not surprised that Apple is associated with this plague of social not-working sites, self-indulgent blogging, and the rest of this Web 2.0 dysfunction. Now that it is too easy for every schmo to get on the net and post their crap (like this rant), we see all the riff raff ruining the web.

posted by : BB, 30 January 2009 Complain about this comment
Were are the social networking sites

I find it hard to believe this list doesn't include Facebook of Myspace...

Makes me think that a shabby scripter didn't know how to exclude the term "Facebook" while trolling facebook

posted by : Alex, 30 January 2009 Complain about this comment
whaaaat?

from the article, it appears Google is a pariah in the social circuit!

posted by : Ajay, 31 January 2009 Complain about this comment
Mac Bit Soft Until INTEL....

First Apples where Slide with broken glass. Yet NoOne Knew how to get Main/Frame software, Let alone working. Its Was Basicly, BASIC. for $8K you could make list, well sort of. Todays INTEL InSide is FAR Better Product, older G3/4/5 from i bm, well, was good, yet much crummier Standards applied.Did ron Goldperson rape oj wife, got deaded, ms. simpleton called cops, ,bigtime pops has ms. oj killed, oj clothes used to create prints? niow Dumb J sits without theINQ. Its theINQ, not Apple that did it. STeWie drashek

posted by : Mac_Ultee', 01 February 2009 Complain about this comment
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