- Sunday, 22 November 2009
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The weapons of mass distraction - UK minister Jack Straw, obviously distracted
Intel slashes processor prices
INTEL IS REALISING it had better get inventive about shifting its inventory and is slashing prices on a range of processors in the Core 2 Quad, Core 2 Duo, Pentium dual-core, Celeron and Xeon product lines.
Chipzilla confirmed the price cuts to the INQ, pointing punters to a new price list which lists reductions of up to 48 per cent on some processors. The mobile Celeron 570 (2.00GHz), for instance, was reduced from $134 to just $70.
Celeron processors seem to have taken the brunt of the price slashing, with reductions ranging from 19 per cent on 540s and 530s, to 35 per cent cuts on 560s and 585s, to add to the 48 per cent lopped off the Celeron 570.
Both the Intel core 2 quad chip, Q9650 (3.00GHz) and the Xeon X3370 (3.00GHz), received a 40 per cent snip, with the two dropping from$530 to $316. Three more Xeon processors, the X3360 (2.83 GHz), the X3350 (2.66 GHz) and the X3330 2.66 (GHz) took 16 per cent price cuts.
Another significant price cut was to the Pentium dual-core E5200, down 24 per cent from $84 to $64.
Along with slashing prices of older processors, the chip giant also tried to ease in new processors at slightly more affordable prices, like the Core 2 Duo E7500 (2.93GHz), being sold at $133. µ
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In reality, UK retailers will not cut their prices to reflect the Intel price cuts.
We will continue to pay £70 for a $64 dollar chip (e5200), and it will be explained away as the cost of doing business in the UK.
i think intel are merely putting the squeeze on AMD's phenom 2. phenom 2 seems to be selling at a premium, because it isnt particularly competitive as i first thought it would be. for example the 2.8ghz 920 goes for about 190 pounds, but i have seen the 2.83ghz Q9550 for 200 pounds, and the intel is considerably faster. with this price drop of the Q9650, intel are probably moving on top of the 3ghz 940 BE, which i have seen going for about 230 pounds. if intel can get the 3ghz Q9650 down to about 240, then thats the phenom 2 pushed out of contention again as the intel is again considerably faster.
Some UK Retailers already have.
Scan and Overclockers appear to have lowered prices on a number of the products that have decreased. The e5200 has is under £60 on those two sites (<£50 excl VAT).
The Q9650 has also taken drastic cuts to put it under £300.
Most SKU's don't get an official price change thou Intel may provide additional marketing dollars to discount.
Can they stop making so many CPU's with similar prices. They could cut the number in half and no one would notice.