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Polaroid Camera makes come back

Party like it is 1979
Wednesday, 14 January 2009, 17:27

AFTER ANNOUNCING that it had declared its instant photograph technology deader than the individualism of an Apple fanboy, Polaroid has released a digital version that does more or less the same thing.

Late last year Polaroid said that it was not going to make the old film any more and thus made a generation of instant cameras redundant. It made sense. Digital cameras mean that you no longer have to pop down to the chemist to have you pictures developed so all those snaps you were too embarrassed to show anyone else don't need a Polaroid camera.

However it seems that Polaroid has not given up on the idea of instant photos. After all, there are moments when you do not want to have to stumble naked through your flat, turn on the computer, and print out snaps to show your girlfriend.

So Polaroid, which is currently fighting its way out of Chapter 11, has come up with a digital version that has dumped that sticky, messy and somewhat toxic substances that are usually involved in instant photography.

The new Polaroid Pogo allows the user to capture, rotate, crop and print photos in a format 5 x 7.6 cm in about 60 seconds.

It manages this thanks to a micro-printer controlled by Zink (Zero Ink Printing Technology). The camera has an internal memory of 16MB which can be expanded with Secure Digital cards. It can connect to a PC but, best of all, it is compact in comparison to the Polaroids that we played with as kids.

It is about 12cm in width, to 7.5 cm in height, its weight is just 285 grams. It will set you back about £110. µ

L'Inq
Polaroid

 

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Comments
yeah but...

what kind of picture quality are we going to get out of this. i highly doubt a tiny printer can create any kind of picture quality.

yes a polaroid was not the pinnacle of picture quality. however the pictures had an old time feel which was appealing. there is nothing really appealing to me about having a terrible printer inside my camera for instant pictures.

practical use of this. very limited. just plug into your computer.

posted by : Dan, 15 January 2009 Complain about this comment
Tiny Picture?!

Some digital cameras now come with a 3 inch (7.6cm) screen on the back - diagonal mind you, but thats only slightly smaller than this print, and it too is instant!

posted by : Mick, 15 January 2009 Complain about this comment
Hello ? The 21st century is calling !

"there are moments when you do not want to have to stumble naked through your flat, turn on the computer, and print out snaps to show your girlfriend."

You really must upgrade your living environment. Nowadays, your digital snaps go on a CD that your DVD player can read.
So, while I have no problem with your stumbling around naked in your flat, please stop killing more trees and turn on your TV to show those pics to your girlfriend.
The trees will appreciate, and your girlfriend just might as well.

posted by : Pascal Monett, 15 January 2009 Complain about this comment
Better? Really?

1 kWH = 1 lb of coal. Batteries and circuit boards require chemicals to make. Printer ink must go through a manufacturing process. That LCD didn't magically appear. All of these objects have varying weight, which requires energy to move from place to place. While a single traditional instant Polaroid shot may be printed only once, users are likely to print their digital prints over and over.

There's always a cost. I'd like to see an extensive analysis of photo types to see which really is better for our world, but I'm afraid the study would produce quite a bit of waste.

posted by : Mike Green, 15 January 2009 Complain about this comment
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