Don't plan to sell your first chip - Bob Colwell, former Intel chief architect
EVERYONE WANTS IN on the netbook scene right now, and none more so than Qualcomm, which has just spent about four years and $350 million, designing a new chip for crotchtops and handhelds based on the Snapdragon processor.
Qualcomm's prototype offering, which should make its debut next year, is apparently a netbook with a difference, and one which will offer a little something different from Intel's highly popular Atom.
"We believe there are limitations in the [Intel] architecture," Manjit Gill, director of product management at Qualcomm's Connected and Consumer Products Group, told Cnet, explaining his belief that the market currently valued connectivity more than processing power.
"Our vision is that [the device is] always connected. Even when you shut it down, it's still 'on'," said Gill, describing how the ideal would be for the netbook to tap into a user's Exchange server, retrieve e-mail, bung it on the drive, and be there ready and waiting whenever the user flipped it open.
This 'always on' connectivity is something Intel's Atom can't currently achieve and which would sap the battery juice rapidly. But that's not to say Atom would necessarily be displaced, it just depends on the users' priorities. The Atom, despite having little integration, is much faster than Snapdragon in terms of real-world performance, for instance.
And rather than go straight for Intel's jugular, Qualcomm seems to have set itself a more realistic adversary to begin with, namely British based ARM. ARM processors are pretty common in most mobiles and mobile Internet devices (MIDs) today, which is probably why Qualcomm decided they would be a good model to imitate.
After acquiring an architecture license from ARM, Qualcomm apparently locked about 50 CPU designers in a room with $350 million for four years and told them to improve on it.
The result seems to be the Qualcomm QSD8672 dual-core Snapdragon, boasting two CPUs capable of 1.5GHz performance, HSPA+, up to 28Mbps download speeds, 1080p high-definition video, Wi-Fi, mobile TV and GPS. In its prototype, Qualcomm is also using ATI's tech for its netbook's graphics core.
Taiwan Semiconductor Manufacturing Company (TSMC) will purportedly be building the 45-nanometer processor and according to Qualcomm, Acer, Asus, and Toshiba have all already said they're planning devices based on Snapdragon. µ
L'Inq
CNET
I fail to see how creating an ARM compatible CPU by paying ARM for an architecture license (not cheap!) somehow disadvantages ARM. Especially when their product is going to grow the ARM ecosystem upwards just in time for ARM's ARMv7 Cortex cores to come out.
I'm fairly certain that a dual-core ARMv7 implementation (as Snapdragon is) at 1.5GHz will be pretty darn competitive with Atom performance wise. Single chip. Video decode and encode acceleration. What's not to like? They could sell this chip for $50 and it would be a better deal than the Atom + awful chipset Intel option, and take up 1/5th of the space.
Yeah, they've really got ARM in their sights, designing a competitor thats based on an ARM design license that they buy off ARM. I'll start my own fast food chain that add's chilli flakes to Big Macs, that'll screw Macca's over.
Has the author actually looked at the architecture of the ARMv7 based Cortex designs from ARM? They are a damn sight more sophisticated than the Atom architecture, and I do think that a dual core ARMv7 based chip at ~1.5GHZ would decimate the Atom processor, if they could run the same benchmarks.
IIRC Snapdragon is only licensing the instruction set and is designing their own silicon.
If they can pull off a super long battery life they could be onto a winner.
well they can actually run alot of the same benchmarks in linux, which is probably the os that the arm netbooks will be running anyways.
I'm guessing most atom netbooks will continue to run windows.
But atom isn't standing still either, so it should be very interesting, which slow chip will be faster? :-)