- Tuesday, 10 November 2009
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Intel tries to backstop its own roadmaps - Bob Colwell, former Intel chief architect
Company blogging not to be trusted
JUST 16 PER CENT of people find company blogs trustworthy, according to new research.
Apparently many people feel companies are just using the company bog to advertise and market-to-death any and all the firm's products rather than actually saying anything interesting or useful.
This is hardly a surprise, really, but the boffins down at Forrester Research are obviously not exposed to as much spin as we seasoned INQ hacks are on a daily basis.
"Companies that selfishly blog about their products [are reinforcing] the idea that blogs can't be trusted" notes the report, which also amusingly goes on to point out that the 16 per cent who actually trust corporate bogging were also found likely to trust all other sources of information. The INQ included. We should start selling stuff, obviously.
So, just what does Forrester suggest to improve the situation? Well, for starters, making blogs "part of a wider social media strategy" apparently. Other suggestions include Blogging about the customer's problem (the customer always has issues?), Blogging about issues at the core of a community, getting company employees in on the act of bogging, and striving to be honest and transparent.
Hmmm.... Good luck with that! µ
L'Inq
Forrester Research
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While back noticed that Hotfix & IT.Examiner where using same template on header, now IT has gone back to blue header, yet it gave insight in How Actually entire newsnetzine is just simple Page program that isp provides, Msr. Mike goes on & On about coding & software starting for IT, it just ani't so, just simple page builder.
Then went on to look up name on whois & got, instead of as claimed:By Jayant Mishra in Mumbai @ Monday, December 15, 2008 8:31 AM, Jayant Mishra actually lives in US, in California & another home in Ill. Not in Banglor at all, I suspect only reason picked that city is to pose as Intel Dunnington People from Banglor. Most Buyers Fall for that & recieve already been chewed A.B.C. computing stuff, local worn for bid deal appearences, Not new from factory is my guess, ever. Blogs truthful?, Unlikely, yet its question of wasting ones time for exactly what reward.In past ,anyone could start microsoft email address, so all those threating emails where result. F.U.D. cicle of wrath behind dimly lite curtains. Notice how Mike & Charles change bodies in photo here at theINQ, every so often, Home on 6th & 6th SE has had both in area, with guns wondering about. BESTbuy your own, I say. Home invasion may be final step in one goofy thoughtup excuse to pose as technical people. Drashek
It's relentless Vole-picking shmear tactics! That's what that is! Wista and Vindows 7 ambushing. What chaunce, pray tell, do the poor poeple of Rodmend, have againsht the onshlought of an Inquiristion? Ish the INQ secretly in league with Lunis Tarvolds? If so, I dare say, it would be patently blogcasting in the most communal Izune; a veritable shCESs pool. Only Mightysoft brings a massive ball-and-chain to the blogsh party; likely to retain fat and snort, long after this Arpple and Giiglish fads have subsided.
Mightysoft is app to put the Zark of Morro on those other Shteves.
http://www.twitter.com/ns2
Hurry up with the beta guys !
If a company wants some credibility then just put a few staff on the forum/newsgroup.
That way they have direct contact with customers, and any problems can be dealt with publicly. It gives potential customers an overview of how good the company is at keeping it's customers happy. Also, it can mean that the company learn about where they have problems, and what their customers would like.
Acronis have a live web chat tool, and they do it well. A friend had a problem with Home True Image, the help chatter quickly sent a download link to the latest version, and this solved the problem. A short questionaire asking for the rating of the chat allowed me to give positive feedback, letting the company know that this is a good method and the chatter did a good job.
Dell also do this as well as having a forum. The Dell forum replies are a bit slow. So this means I can't rate Dell as highly as Acronis. Also, the Dell product ordering screens are a slow and cumbersome, and I've often seen errors in the way products can be configured. Usually a call to the salesperson in India (guess) sorts this out, but this shouldn't be needed. Dell should make cpu choice wider, and sort out their errors around keyboard/mouse choices.
Dell do NOT have feedback for their ordering screen, so they are always clueless about this.
Microsoft's newsgroups are usually excellent, even though there are rarely any MS staff. And the replies from the MS Staff actually look like they are robot drones, check out the posts in the microsoft.public.windows.server.sbs from the ms staffers to see what I mean.
But if you have a question with Windows then I stronly suggest you use a newsreader and the free news.microsoft.com newsgroups. The other members of the public are usually quick at sort your problems.
Other Microsoft blogs are quite dull, and the emails I've subscibed to are very "Americany" and very "Adverty". They lack straight talking facts and try too hard to be funny when they're not. Just like the Jerry Seinfeld adverts, the only person laughing was Jerry.
So if companies want to learn about keeping customers happy, then all they have to do is start using the tools available to them.