ITV, BBC and BT put the internet on the TV

TODAY THE BBC, ITV and BT announced their partnering in a joint effort to bring the internet to TVs in the UK.

The proposed service will deliver on-demand TV using broadband connections and will be open for device developers, public service broadcasters and other ISPs.

The service will support a large range of content providers and is hoped to be backed by all ISPs based upon an open environment for broadband connected digital TV receivers.

This would be a big step in terms of viewing experience as it will mean a new range of catch-up and on-demand services will be on offer for free, and will make for more comfortable viewing by taking the service from the PC to the TV.

Mark Thompson of the BBC said, "Audiences tell us that they want more services through their television set. I am pleased that the BBC is working with industry partners such as device manufacturers, ISPs and other content providers on proposals which will bring real benefits for consumers."

Michael Grade of ITV said that this initiative will make convergence a reality, future-proofing free-to-air platforms such as Freeview and Freesat.

Ian Livingston, CEO of BT agreed that, "Television and broadband are a compelling combination. Together they can offer live TV along with an unrivalled choice of on demand content and interactive services."

The plans are subject to BBC Trust approval and public consultation. µ

L'Inq
ITV