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Microsoft unleashes its own store

To hell with the channel
Fri Nov 14 2008, 11:45

MICROSOFT HAS UPDATED it's Windows Experience Blog and announced the immediate availability of the Microsoft Store.

Brandon LeBlanc, Windows Communications Manager, writes on the blog that Microsoft is now selling a variety of software and hardware directly to the end-consumer through this new website, bypassing the channel and middleman, but retailing the products at RRP.

LeBlanc specifically states that the site is "the first online store where you can purchase Microsoft products straight from the source."

Currently the store is available in the US, UK, Germany and Korea, but is also being rolled out imminently in Japan, France, Spain and the Netherlands, with other countries following soon.

You'll immediately notice that the US store is packed with many different software titles for delivery by post or download, a plethora of hardware, Xbox related merchandise and Zune units, while the UK store only has a dozen software titles - for download only.

Whilst we're surprised its taken Microsoft so long to produce an offering like this, however even with the prices at RRP, we can't believe the retail channel is going to appreciate Microsoft going direct.

Brandon states he'll be buying a new webcam through the store, which is odd, as Microsoft employees get discount through the company's own employee store.

L'Inq
Microsoft UK Store

Microsoft US Store
Windows Experience Blog

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Comments
You don't have to work there to get into the employee store

They have an option for "non microsoft" and it created my account, no problem.
Now I can buy Microsoft Company Merchandise all I want THANKS INQUIRER!!!
The black "I'M A PC" T-shirt is only $8 US that'll be my first purchase. Or maybe the one that has the dictionary definition for "Geek".

posted by : Grunchy, 16 November 2008 Complain about this comment
We'll See

I'll be damned if I ever give Microsoft my credit card number for anything. They've already got their dirty hands elbow deep in my OS workings. Wait, that means they probably already have my CC number since I've bought something online. Well played Microsoft. Well played.

posted by : Phoenix, 14 November 2008 Complain about this comment
Fishy

They have to know that no one will pay full list price when they can buy the same thing at Amazon for less, so they must have a plan to undercut stores with coupons or some other deal. 

Some thing like buy an MS mouse and find a coupon in the box for a Zune at less then the Amazon discount price. They get to sell stuff for more then the wholesale price and claim they are not undercutting the channel. 

Microsoft will stiff their partners for an extra buck anytime.

posted by : Tom, 14 November 2008 Complain about this comment
Ultimate Steal?

What about The Ultimate Steal? Didn't Microsoft sell its software heavily discounted to students? I seem to remember Ultimate Office Suite for 40 quid or something along those lines?

posted by : Trevor, 14 November 2008 Complain about this comment
Employee company store

Wierd pic, especially the woman. Why is she sitting like that, when it looks like her pants are crotchless?

posted by : the_Dude, 14 November 2008 Complain about this comment
What!

£169 for Premium are you kidding me it's only about £60 OEM, How they charge for this when it's digital download is beyond me there's no plastic casing, no CD/DVD to burn too, no delivery charge to shops no materials what so ever yet it's £169.

And Microsoft go on to say they believe Digital Downloads is the future over Blu-Ray media I think not.

posted by : Dave C, 14 November 2008 Complain about this comment
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