Telstra will not become a telly station

AUSSIE TELCO Telstra said has said that it has no intention of buying shedloads of media companies and merge content with delivery.

There has been much talk down under that Telstra was thinking of expanding its digital empire so that it provided the content alongside the pipes it supplies.

For yonks, beard strokers and fortune tellers have been saying that the days of a traditional ISP and telco are numbered and those that survive will have adapted into something slightly different.

Telstra has confirmed that changes are in the wind, but it will not be going the media way. Instead it sees mobile and online content distribution as the way forward.

According to AP, chief executive, Sol Trujillo said he had no interest in traditional content, and owning it and producing it or running a television station.

Media shares are tanking, but Trujillo said he would not be tempted into deals by falling media share prices.

He said that how Aussies consume content had changed, which was why traditional media companies were going belly up. µ