The INQUIRER? That's my home page... - Intel field sales engineer
MOVIE GIANT Warner Bros has taken a bold step to circumvent the scary level of piracy in China by undercutting the bootleggers.
The company will launch a digital film rental service which undercuts the current street price of bootlegged disks, currently around £1 per disk, to between 30p and 70p per download.
Most figures put the level of piracy in the word's fastest growing economy at around 90 per cent and Warner Bros has obviously realised that getting a relatively small amount of income form 1.3 billion potential customers is better than getting nowt.
Users will be able to download DRM infected films or stream them depending on their connection speed.
The scheme will be run by Beijing media company Voole. µ
.... Until we all start shouting for 50p films. That'll screw your plans, Grand Ma$ter K£rching.

If you can do it for one half of the crowd and expect the other half to watch it go on with no questions - while still paying £13 for a hard copy, and £3-4 for a stream; good bleedin luck.

I predict noise. Quite a bit of it.

Shonky.
The Moral of this story is that it takes a whole country of pirates and a government to do little to stop it, this alone drives prices of movies and music lower.

Now considering PirateBay has 22 Million unique peers (uploaders) a week, what does this tell the MAFIAA about how rest of the world considers its pricing model?
Serious?

In the Uk people who buy fake discs on the street do so cause they can't or don't know how to download torrents.

Surely you'd just download a torrent if you wanted to download a film?

No DRM and no cost makes downloaders happy.

Most D/l freaks got into the torrent scene after paying for drm content that didn't work.

duh.
50p - and I mean US pennies, not pence - is a fair price for most movies. If the entertainment industry were to move to pricing HD versions of their films at that level - and episodes of television serials at one tenth of that - they could probably even convince a large number of us to share bandwidth in a bittorrent fashion.

With essentially no bandwidth costs, it should be quite profitable to sell, say, 500 million copies at 50 cents each of blockbuster type films. Even if they do have to record additional dub tracks for non-English-speaking buyres.
What a riot. People who the media companies can't control by using their monetary interests to corrupt the lawmakers, who pirate because its too expensive are going to be offered products at a reasonable price to stop them stealing those products. The irony just hurts. 

If only our politicians worked for our interests rather than protecting corporate profits. Maybe China's not so wrong with this whole communist thing. :) 

Is it only me that thinks politicians should spend more time listening to whats happening with world politics, the enviroment and the economy rather than keeping media dinosours well fed. 

Lucky the republicans didn't recently win or i suspect their next diverting tactic could have been the 'war on piracy' with China.
In a free market (if that does exist) they have to compete, even with piracy. Imagine if the us didnt have such copy right laws, movies might actually be worth while. Besides for the 2 hours of your life your never going to ever get back.
this goes to show that the movie industry has been fleecing us for years

..but who can blame them if people are stupid enough to buy their mass-produced tat for £10, £15, £20+++ ?!

if they can sell it to foreigners for 50p then they can sell it to everyone at that price.

until they stop scamming, people will always pirate
Don't they get it ? DRM is no good for the consumer. At that price point they really should have gotten rid of it.
Ridiculous.
Oh well, now I just have to find a proxy in China to get Disney films.
Wait . . why would I WANT a Disney film ?