Talk Talk in battle against bullying

BULLYING UK has won a Talk Talk Innovation in the Community award for its inventive poster project which has saved schools thousands of pounds.

Bullying UK works hard to tackle bullying all over the UK – with anti-bullying week just around the corner on the 17th of this month the charity will receive a £2,000 grant in order to fund its poster campaign.

The project, named 'Click, Create, Print', combines QR code technology with an online poster creator.

Youngsters can log on to the Bullying UK website and can make their very own anti-bullying poster – each poster will include two QR codes which, when snapped with a mobile phone camera, will allow digital access to the poster as well as a link to the company website.

This idea not only allows easy sharing of a positive message through MMS or Bluetooth, but is also allows access to advice quickly and in a form youngsters are most comfortable with.

The campaign was funded by donations from the family and friends of schoolboy Ben Vodden who tragically killed himself after repeated bullying on the school bus back in 2006.

So far, more than 10,000 unique posters with a tribute to Ben have been created by schools all over the UK.

John Carnell, founder and CEO of Harrogate-based Bullying UK said, "We are proud to be recognised by Talk Talk as one of the UK's most innovative charities. Eighteen months ago we identified QR codes as being key to the uptake of the mobile web and the filling in of another bit of the digital divide."

Charity director Liz Carnell said, "Bullying UK has always been at the cutting edge of charity work but even we were surprised how far ahead of even the biggest names in business Click, Create and Print is." µ

L'Inq
Bullying UK