Duo launches in-game advertising for your mobile

"In-game advertising has a tremendous positive impact on the videogame industry, as it lowers the cost of games while dramatically increasing the number of downloads," claimed Tom Sperry, CEO with Exit Games.

Using Amobee's HAPI (Handset Application Programming Interface) SDK allows mobile phones to receive ads from Amobee's mobile ad-server. The SDK works for mobile phone games running on Java and Brew based handsets.

In the case of Exit's Neutron multi-player game, adverts are displayed on the player's screen during idle game time as well as dynamically in the game environment.

A player has the option of engaging with the advertiser to receive additional information, initiate a transaction, or can opt not to view the ads at all and continue the game as usual.

"Ad-funding has the potential to revolutionise the mobile gaming industry, "claimed Roger Wood, a senior vp with Amobee Media Systems. "However, consumer acceptance is the key to success and we firmly believe that the subscriber must see a concrete benefit in terms of the cost and quality of mobile content."

Exit says its Neutron powered games have been launched by over 100 carriers and portals in more than 50 countries, so the potential for ad generation is considerable. µ

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Exit
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