Ingram gives AMD a boost

MASSIVE DISTIE Ingram Micro which won two gongs at the VNU Channel Awards last night had both those trophies presented by an executive from AMD.

This, we think, is not without some significance. Grabbing Ingram as a distributor, which it did in May was something of a blow to chip giant Intel.

While AMD has had a good relationship with most of the channel for some years, its previous distributors, such as Avnet, are more specialist than Ingram.

Intel had a table at the awards last night, while AMD had three tables, slap bang in front of the Can Can girls and comedienne Jo Brand.

It would be interesting to know just what volumes of AMD processors Ingram has managed to ship since it signed on the dotted line in May. µ