Sony: Analogue radio still rules the waves

DAB DIGITAL RADIO is still the poor relation of digital broadcasting, according to a poll commissioned by Sony for last night's 25th anniversary of the Sony Radio Academy Awards.

Forty per cent of those sampled prefer to listen to the radio via the internet because it allows them to hear stations from outside their broadcast area and to use 'listen again' features.

The most popular way of listening to the radio is through the telly, however. While 42 per cent of the 563 people questioned listen to radio using a digital television, only 36 per cent listen via a DAB digital radio.

DAB radios still don't rate highly of Brits' shopping lists. And the new-fangled technology hasn't yet wooed one of radio's biggest audiences - the old folk.

Listeners aged between 24 and 44 make up over 80 per cent of digital radio's audience.

However, a whopping 82 per cent of those questioned said they still prefer to use a conventional analogue steam wireless. µ

L'Inq
2007 Sony Awards