Ogo is the Blackberry-killer

AS PREDICTED, a new initiative to take on the RIM Blackberry and provide mobile email to the masses has been launched by IXI Mobile with its data-only Ogo cellular handheld.

The Ogo was launched initially in the USA by AT&T Wireless - which is now Cingular Wireless. It's also on offer in Switzerland and Turkey. In Germany a partnership between Vodafone and 1&1, offers the Ogo with a flat rate data charge of €9.99 per month.

The difference is that from now onwards the Ogo will be bundled with Synchronica's software client which provides - among other things - 'push' email. The software uses SyncML to communicate with the Beast's Exchange server or Sun's Java Enterprise system.

Crucially, Synchronica says, "As the SyncML Gateway is based entirely on the open industry standards: - SyncML (OMA DS); and Push IMAP, Synchronica believes that this holds it safe from issues related to software patents."

In other words it believes it is safe from lawsuits from both Visto and RIM - Blackberry's maker. It's an interesting ploy and one which other email vendors might try.

The trouble with the Ogo in the UK, however, will be obtaining a data only SIM card which is attached to a flat rate data tariff. It will appeal, however, to those who think a mobile phone is for making voice calls and not for reading your emails. µ

See Also:
Blackberry-killer plans leaked