Sony has big telly launch

Hopes for explosive success

By Nigel Hummingbirdfart

Wed Aug 30 2006, 17:31

DEMOLITIONS EXPERT Sony has decided to release nine new LCD TV models in Japan over the next few months.

Among the range will be a 52-inch high-definition set, which Sony hopes will pull its nadgers out of the fire as punters shop for Christmas. The big telly will hit the shops at $6,850.

Exploding batteries and delays to Blu-Ray aside, Sony's telly business has been doing particularly badly - it has been recording a loss for a while now.

Sony Executive Deputy President Katsumi Ihara told a news conference that the new range will help turn its TV business profitable in the second half of this business year.

More here. µ

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Sony has big telly launch

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