People under the age of 25 are too young to be able to afford cynicism - Diogenes the Pseudo Pesky Cynic
Sony's explanation for the price drop is that there's more demand for Blu-ray products now, while costs of production have fallen.
Only the absolutely cynical would suggest that the price drop is because Toshiba is selling its HD players for less than $300.
Patient consumers are probably waiting until Sony and Toshiba get absolutely desperate and start selling these units at reasonable prices that your average punter can afford. µ
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