Sony to cut price of Blu-ray player

Sony's explanation for the price drop is that there's more demand for Blu-ray products now, while costs of production have fallen.

Only the absolutely cynical would suggest that the price drop is because Toshiba is selling its HD players for less than $300.

Patient consumers are probably waiting until Sony and Toshiba get absolutely desperate and start selling these units at reasonable prices that your average punter can afford. µ