"The digital music entertainment revolution is just beginning," sparkled a Mr J Allard, VP of design and development at Vole. Apple believes it's already happened.
Zune I will include a 30GB digital media player, a music service, built-in FM tuner and a three inch screen. The devices themselves will be available in exciting monochrome or in colourful, er, brown.
The devices will include wireless connections and each Zune comes with content from a number of tune vendors. There will also be accessories like cables, AC adapters, docking stations and the like.
It has pulled in a heap of third party manufacturers to make other accessories for Mr Zune.
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