Bad news travels fast
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Yahoo openly social with Google
ACCORDING TO THE New York Times, Yahoo plans to join Google’s OpenSocial-fest, very soon indeed. OpenSocial allows applications to tap into multiple social networks without code rewrites.
The Google coalition, which plans to build up a common set of standards for web developers to make social notworking widgets and other programs for Web sites, includes MySpace, Plaxo, Bebo, Hi5, Orkut, LinkedIn, Six Apart, Oracle, salesforce.com and Ning, to name but ten.
In fact, the only noticeable major absence from the Open Social red carpet of social not-working sites is Facebook, which, even without being part of Google’s Brotherhood, boasts 200,000 developers and 16,000 applications. A lot of the developers of Facebook’s most popular applications, have already said that they will adapt their programs for OpenSocial standard too.
Yahoo’s backing could prove to be quite an important counterweight to Facebook’s application development, and the company which sold shares to Microsoft last year, may eventually have to succumb.
Yahoo has said in the past that it wanted to open its site to outside developers, despite the fact that it isn’t a social network, and doesn’t have one.
Readers are reminded that the Inq's very own Hermit's Cave is widely-regarded as the world's leading antisocial networking site.
All are unwelcome. µ
L'Inq
New
York Times
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Open Social sounds great but in spite of a lot of support it seems to have produced nothing of use. Social Networking needs to move to a new wave where it illustrates the real value to businesses, so they start using the medium. With a whole stack of big industry players supporting Open Social I would have expected press releases detailing some real value through useful applications for small businesses for example -- pity all we are getting just more chect beating but no action. What difference will Yahoo make if Google haven't managed to make progress?
Not only are all unwelcome, they're are also probably going to be marinaded in Talisker and fried medium-to-rare. =)