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The INQUIRER guide to roadmaps

Full speed ahead
By The Spinola Twins
Saturday, 30 June 2001, 11:41
alt='barr1' Craig Barrett and Horse Pentium ahead
Craig Barrett is the CEO of La Intella and his favourite horse is called Pentium. This symbol is used to illustrate one of Dr Barrett's Six Standard Speeches
alt='barr2' Barrett loses Pentium horse
This symbol is used when something goes terribly wrong with the process technology at La Intella and another annus horribilis is in store for the behemoth.
alt='intelboard' Intel board members ahead
The average age of a board member at La Intella is 64, so that the age and the architecture are in tune. Two board members are pictured in the logo.
alt='bend' Viagra adverts on Web site
Viagra adverts have sprouted on ever so many Web sites. If you point your browser to theinquirer.com, for example, you will see an example. Sorry about that. We have no control over that domain name.
alt='cow' Microsoft press release ahead
[I don't get this one Spinola, unless it's some reference to foot and mouth disease. Ed.]
alt='spin' PR executive ahead
Shows that a spin doctor has got interested in explaining a roadmap. Always dangerous. Look at the thin line he is walking by doing so.
alt='sock' PR executive talking
The sultana or sultan of spinola is getting so carried away and puffing so much the journo will soon ask him/her to put a sock in it.
alt='ddrbus' DDR beating Rambus
A symbol the INQUIRER uses when the battle between the two different memory technologies starts to generate hype heat and hot air. DDR is represented by the bus, while Rambus is represented by the bicycle.
alt='dell' DELL markup ahead
The Great Satan of Hardware is ramping production and managing to make 20 per cent out of its PCs.
alt='dell2' Compaq markup ahead
The Lesser Vehicle of Capellas (Capellayana) is ramping production and managing to lose 10 per cent on its PCs.
alt='march' Marchitecture spin in progress
The Powerpointillistas are unsure quite how to explain a chip development and go round in circles making no sense at all.
alt='hammer' AMD 64-bit loose chips ahead
Used exclusively when discussing AMD roadmaps, this symbol indicates the spinners have invented another "hammer" metaphor..
alt='swerve' Roadmap Swerve
A very common symbol which means that the roadmap La Intella just showed its OEMs has changed, yet again.
alt='train' Chip gravy train ahead
Means that the processor or technology will give La Intella that 50 per cent plus gross margin it both craves and loves at the same time.
alt='press' Foreign press trip ahead
Intel or AMD is flying a team of Eurohax to America in order to implant a processor in their brains that will help them explain everything, if not to their readers, then at least to their bosses when they get back without filing copy.
alt='whisky' Foreign press trip in progress
The symbol represents whisky on the rocks, but by extension shows that the chip firm's resolve is crumbling. Why did we invite them, they ask themselves.
alt='throttle' Clock throttling! Beware
Represents either actual clock throttling, PowerNow or SpeedStep, or can, occasionally, represent Bert McComas talking about DDR.

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