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Dell regrets leaning on Consumerist magazine

PR own goal
Monday, 18 June 2007, 07:45
HARDWARE GIANT Dell is regretting leaning on the Consumerist magazine to pull an article penned by a former Dell sales manager.

The article was written by the manager of a Dell kiosk in the Philadelphia, PA region.

It included some fairly useful tips on how to make savings through Dell and even deal with its outsourced customer support.

Having gone through it we can't find anything that would upset Dell. Chances are the article would have soon disappeared into the furtherest reaches of cyberspace never to be heard of again.

However, Dell went into a spin over the article and decided to give it considerably more publicity by demanding it be pulled.

A letter penned by Tracy Holland said that the article contains information that is confidential and proprietary to Dell.

Holland said: "Not all aspects of the entry are accurate" what was more important was that an ex-employee posted Dell's confidential information in violation of his or her employment agreement and confidentiality obligations.

Nine hours after sending this missive, Holland showed she was serious by sending another, upset that the story was still up.

This email was spitting lawyer talk. Now it looks like Dell has regretted trying to do this.

Lionel Menchaca, Digital Media Manager writing in his bog over the weekend has posted that it "goofed" in its response in dealing with Consumerist. What it should have done is gone for a correction as it seems that most of what the ex-manager said was out-of-date.

Menchaca also provided his own more up-to-date list of how to get good deals out of the Dell system.

Of course he didn't touch on some of the more interesting claims from the ex-manager such as Michael Dell changes his email everytime a customer or "low level employee" discovers what it is, but you can't have everything. µ

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