In India ring tones are being used to attract leopards which may have wandered into human settlements looking for light refreshment.
Apparently the spotted big cats are not so much interested in whether the person has a Nokia, or a iPhone as to what noise the machine makes.
Forest guards in western India have found that ring tones that sound like chickens, cows mooing or goats bleating are proving a safe method of luring the cats away. In the old days they had to use live goats tethered to a stick, now all it takes is just a park warden with nerves of steel and an extremely persistent caller.
Of course if you have a ring tone with Girls Aloud, or Craig David you have to be extremely careful that the spotted moggie does not have your arm off at the elbow. Still it is worthwhile knowing that some day that idiot on the St Pancras to Nottingham train with the Lady in Red ringtone just might get eaten.
More here.