Stop printing junk, Canon urges businesses

PRINTING AND IMAGE MAESTRO Canon UK has urged British businesses to cut down on paper-and-print wasting, and to adopt a "Gillian McKeith" diet.

According to Canon and Gartner, Brit companies are chucking away millions on rubbish printing strategies and the overuse of cartridge based printers on colour documents and the like. Canon is hoping to set things right and chop away 70 per cent of overall spending on unnecessary printing.

To help companies along, Canon has put a calculator up on its website which shows just how much dosh is potentially being thrown away on, well, throwaway printouts.

Marketing director at Canon UK, David Smith, reckons that cartridge printers are fine for little companies where printing is kept at the minimal and used for less ink-heavy documents like emails and invoices. "However," he moans, "if these devices are used for all printing needs, including colour-intensive documents such as PDFs or PowerPoint presentations, costs soon mount up."

For example, a ten-page presentation can cost upwards of £3.15 to print on a colour desktop laser printer, while companies that only use desktop printers can rack up an unnecessary £2,700 a year.

So let's all be more like Gillian McKeith then, says Canon, presumably not meaning hosting our own crummy Channel 4 show.

Canon's "small steps" programme can be gandered at right here. µ

INQBLOT
Gillian McKeith, if you don't know, is a daft nutritionist who makes fun of the rotund among us and likes to poke at stool samples.