If it's noisy, AMD must be live, right?

No one could say it was entirely unexpected - the presence of a band on the left of the stage promised more noise later after the preliminary video broadcast digital sound until the wax was melting in your ears.

After these early shenanigans, a rather relaxed looking Dirk Meyer, AMD's president, paid fulsome tribute to all the partners who had helped it become what it is. No, not a somewhat smug company, but one that relied on partners like Microsoft, Lenovo, HP, Corsair and others to help bring its products to market.

Did AMD have very much new to say? Primarily not very much that we didn't know before, but the company was focusing on the AMD Live PC, which it said was aimed at people getting more out of their digital media. It was really a shindig designed to give AMD partners that warm and cosy feeling of importance that they like so much.

AMD Live PCs are far better than dead PCs because the AMD64 dual core processor is just so hot, or rather we should write, cool.